Matt McAllister
Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.
More by Matt McAllister
How Marketing Leaders Can Create Synergy With Sales Teams
Matt McAllister | 11.08.2021
The Client’s Guide to Managing Agency Relationships
Matt McAllister | 10.30.2021
B2CMO Series: Revenue-Driven- The Rise of a New Type of CMO
Matt McAllister | 09.04.2021
B2CMO Series: Pitching a Marketing Budget
Matt McAllister | 08.19.2021
B2CMO Series: Hiring Like a Boss
Matt McAllister | 07.08.2021
What Are You Doing to Fortify Your API Against Cyberattack?
Matt McAllister | 04.01.2019
5 Ways Real-Time Data is Reinventing Traditional Industries
Matt McAllister | 03.18.2019
A Beginner’s Guide To CDPs: What They Can Do For Your B2C Business
Matt McAllister | 12.10.2018
Martech’s Late Arrivals Are Catering to Cannabis Retailers
Matt McAllister | 08.22.2018
Three Types of Loyalty Frauds That Could Cost Your Business Millions
Matt McAllister | 08.01.2018
So, Ever Wondered What Customers Think about Loyalty Programs?
Matt McAllister | 07.28.2018
When is a Tiered Loyalty Program the Right Choice?
Matt McAllister | 07.24.2018
Top 5 Most Innovative Food and Beverage Digital Loyalty Programs
Matt McAllister | 06.29.2018
Four Female Bank Executives Who Are Keeping AI Ethical & Effective
Matt McAllister | 06.04.2018
How Mobile Apps Help Hotels Deepen Customer Relationships
Matt McAllister | 02.23.2018
Win Over Your Guests: How Hotels Master Customer Retention
Matt McAllister | 02.22.2018
The Scramble for Our Happiness: How Telecoms Combat Churn
Matt McAllister | 02.14.2018
The Minute You Walked in The Joint
Matt McAllister | 02.19.2018
The One Thing Modern Banks Need to Succeed
Matt McAllister | 01.31.2018
You Can Bank on It
Matt McAllister | 01.23.2018
They Can Take The Credit, We’ll Take The Points
Matt McAllister | 01.20.2018
Igniting the Cellular Love at First Sight
Matt McAllister | 01.09.2018
The Upgrade We All Dream About
Matt McAllister | 12.30.2017
Don’t Creep Out Your Customers!
Matt McAllister | 12.26.2017
Blog It Out: 7 Brand That Have Customers Hooked
Matt McAllister | 12.11.2017
Deal With It!
Matt McAllister | 12.04.2017
Leave it to Them: the Power of User Generated Content
Matt McAllister | 11.30.2017
VIP or Out!
Matt McAllister | 11.15.2017
6 Ways to Improve Customer Retention Over the Holidays
Matt McAllister | 10.26.2017
The 7 Push Notification Strategies That’ll Ruin Your Customer Relationships
Matt McAllister | 10.11.2017
How to Raise Prices Without Losing Customers
Matt McAllister | 10.04.2017
4 Stories of How Brands Used Social Networks for Loyalty
Matt McAllister | 07.20.2017
Is Social Media the Secret to an Emotionally Intelligent Business?
Matt McAllister | 07.11.2017
Asian Chat Apps Are Changing Customer Relationships
Matt McAllister | 07.07.2017
Stop Spamming Your Customers – How to Ensure Reader Engagement
Matt McAllister | 07.13.2017
Six Questions to Ask Your Marketing Automation Vendor
Matt McAllister | 06.13.2017
Rethinking VIPs: When the 80% Suddenly Count
Matt McAllister | 06.14.2017
