Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

More by Matt McAllister

B2CMO Series: Hiring Like a Boss

Matt McAllister | 07.08.2021

The Minute You Walked in The Joint

Matt McAllister | 02.19.2018

The One Thing Modern Banks Need to Succeed

Matt McAllister | 01.31.2018

You Can Bank on It

Matt McAllister | 01.23.2018

Igniting the Cellular Love at First Sight

Matt McAllister | 01.09.2018

The Upgrade We All Dream About

Matt McAllister | 12.30.2017

Don’t Creep Out Your Customers!

Matt McAllister | 12.26.2017

Deal With It!

Matt McAllister | 12.04.2017

VIP or Out!

Matt McAllister | 11.15.2017

How to Raise Prices Without Losing Customers

Matt McAllister | 10.04.2017

Rethinking VIPs: When the 80% Suddenly Count

Matt McAllister | 06.14.2017

5 Tactics for Reactivating Lapsed Users

Matt McAllister | 06.01.2017
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