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Even though retailer have to create a caste system in their customer base, in order to internally understand each client's profile and potential, the customers want to feel special and valued. Each and ever one of them. Regardless of how much they spend. Learn how to pamper them without losing your head

Matt McAllister
November 15 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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