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Stop Spamming Your Customers – How to Ensure Reader Engagement

Customers perceive any message they didn’t want to see as spam. Most of today’s well-intentioned marketing falls into that definition. Here are the numbers marketers need to worry about, and the steps they should take to beat the statistics

Matt McAllister
July 13 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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