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Strategy

5 Tactics for Reactivating Lapsed Users

When customers stop buying from your brand, that doesn’t necessarily mean you should give up on them. Here are 5 of the best ways to save your lapsed customers

Matt McAllister
June 01 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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