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Privacy Policy

PostFunnel does not publish, sell or trade your personal information, and none of this information will be provided to third parties, unless otherwise specified.

Who we are

As used in this Privacy Policy, “PostFunnel”, “Optimove,” “us” and “we” refer to Mobius Solutions, Ltd. and its affiliates. The “Website” Website”, “Site” or “Sites” mean Mobius Solutions Ltd.’s websites (including, without limitation, www.postfunnel.com, www.optimove.com, and any successor URLs, mobile or localized versions and related domains and subdomains).
At PostFunnel, we value your privacy and are committed to preserving it. We aim to be as transparent as possible with how we collect and process your data and personal information. We never sell personal data and we carry out all processing operations in strict compliance with the EU General Data Protection Regulation (“GDPR”).

Why we use your personal data

We process your personal data for our legitimate interests as a business, but only if necessary for the purpose for which we collected it.

We may process your data:

  • To analyze trends, administer or optimize the Website, monitor usage or traffic patterns (including to track visitors movements around the website) and gather demographic information about our user base as a whole
  • To communicate directly with you, including by sending you newsletters, promotions and special offers or information about new products and services
  • To deliver you advertising, including by serving and managing ads on third-party sites and to tailor ads based on your interests and browsing history
  • For the purposes described to you at the time of collection or as otherwise described in this Privacy Policy.

The data we use

We use a number of different categories of data about you:

  • Contact details
  • Emails and records of verbal conversations
  • Activity on our Websites and social media channels
  • Employment information (job title, responsibilities, position within the organization, etc.)
  • Your status relating to our organization, such as communication preferences and records of marketing activity that has been sent to you
  • Information telling us where we obtained your data

How we receive your personal data

  • From forms submitted by visitors (to request further information, download a resource, etc.)
  • From cookies: We use cookies on our website that identify you when you visit us and tell us what pages you are viewing. We also use the information to trigger sales and marketing activity (for more information, see the cookie policy section below).
  • From social media: If you choose to communicate to us via any of the social media platforms
  • Verbal and written communications: When you send us an email, call or write a letter, or if we meet you face to face
  • Third parties: We sometimes receive personal data from third parties

Marketing content and email subscriptions

You may opt-in to receive communications from us about information that we believe may be of interest to you, as well as news or offers from us or third parties, which may include our newsletter or information about special offers, products or offerings, or other items. The communications may be via email, SMS, telephone or social media.

The topic and frequency of our emails may change and if, at any time, you would like to stop receiving emails from us, you may follow the opt-out instructions contained in any such e-mail. Alternatively, you can email us and request to opt-out at privacy@optimove.com. If you opt-out of receiving emails or promotions from us, we still may send you email about content you’ve downloaded or any services you have requested or received from us, or for other customer-service purposes.

When you give us permission and subscribe to our communications, we will use electronic marketing (emails, SMS, social media) to communicate items that we feel may be of interest to you, including industry and company information, updates and offers.

Some of the content on our Websites may be restricted to subscribers only. You are given a free choice of whether to subscribe to our emails and get access to our subscriber-only content, or to not access the content.

Cookies Policy

Cookies are small, often encrypted text files, located in browser directories. They are used by web developers to help visitors navigate their websites efficiently and perform certain functions. For more information about cookies, see http://www.allaboutcookies.org.  

How we use cookies

Our websites use cookies to distinguish you from other visitors of our website. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our websites.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. For more information about cookies, including how to set your internet browser to reject cookies, please go to www.allaboutcookies.org or http://www.networkadvertising.org. You can specifically opt-out of Google Analytics using this tool.

We use the following types of cookies:

Analytics tools

With your permission, we set analytics cookies on your computer that help us learn how our website perform in different locations. We use cookies to understand and

improve our user interface and features.

We use Google Analytics cookies to store information, such as what time a visit occurred, whether the visitor has been to the site before, and what site referred the visitor to the web page. These cookies are used to report website trends; they do not identify individual visitors. A different set of cookies is used for each website, and visitors are not tracked across multiple sites. In addition to disabling cookies, visitors can also install the Google Analytics Opt-out Add-on, which prevents Google Analytics from collecting information about website visits. To find out more visit: http://www.google.com/analytics/learn/privacy.html  

Retargeting/Remarketing

We may use cookies to collect personal and non-personal information about your activities on our websites to provide you targeted advertising based upon your interests and actions on our website.  If you wish to not prevent this information from being used for the purpose of serving you targeted ads, you may opt out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here:

http://www.youronlinechoices.eu/). Please note that this does not opt you out of being served advertising.  You will continue to receive generic ads.

We may share your information with third-party platform providers (such as Facebook, Google and Twitter) to serve targeted advertising/content to you via the relevant third-party platform, based on your profile/interests. Your information is used by the third-party platform provider to identify your account and serve advertisements to you. You can control what advertisements you receive via the privacy settings on the relevant provider’s platform and you should consult the third party’s help/support centre for more information.

Personalization & preferences

Cookies help us display the correct information and personalize your experience, by providing you with features, insights and customized content. They can also help you fill out forms more easily. Loss of the information stored in a preference cookie may make your experience on our Websites less functional, but should not prevent you from using them.

Full list of cookies used on our Websites:

Your rights

You have certain rights given to you by law, meaning that you have an amount of control over your personal data that we store or process.

To execute any of the following rights, simply write us at privacy@optimove.com and specify your request. We promise to do our best to address your request as promptly as possible.

Access to your personal data

The right to confirm that your personal data is being stored or processed by us and to check if the processing is lawful

Correcting any mistakes (the right of rectification)

The right to instruct us to rectify any mistakes in your personal data that we store or process

Data deletion (the right to be forgotten)

The right to instruct us to erase your personal data

Stop processing

The right to instruct us to stop the processing of your personal data

Moving data (the right to data portability)

The right to request, under certain circumstances, that your personal data be transferred from us to another organization

Right to object to direct marketing

The right to instruct us to stop processing your personal data for the purposes of direct marketing

Object to profiling

The right to instruct us, under certain circumstances, to instruct us to stop processing your data for profiling or automated decision making

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time. By accessing and/or using the Websites after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of your personal information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

Important disclaimer

Please note that our websites, as with most Internet applications, are vulnerable to various security issues including, without limitation, eavesdropping, electronic trespassing, sniffing, spamming, nuking, hacking, spoofing, “imposturing”, breaking passwords, harassment, fraud, forgery and system contamination including, without limitation, the use of viruses, worms and Trojan horses which may cause unauthorized harmful access and/or retrieval of information and data on your computer or your information and data on PostFunnel’s servers, as well as other harmful or unlawful activities, and hence should be considered unsecured. Information and data may also not reach their destination or reach an erroneous address or recipient.
This website contains links to other sites. PostFunnel does not share any information provided by you with these sites. However, PostFunnel is not responsible for the privacy practices or the content of external websites. You are advised to check the privacy policy of each third-party website into which you enter.

Contact Us

If you have questions about this Privacy Policy or our site in general, please contact us at privacy@optimove.com or call +972-3-672-4546.

Written inquiries may be sent to:

Howard Bick, Data Protection Officer

Mobius Solutions, Ltd. (Optimove)

Adgar 360 Tower 2 Hashlosha Street 33rd Floor Tel Aviv 6706054 Israel

Last Updated: May 2018

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