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Analysis

Asian Chat Apps Are Changing Customer Relationships

Chat apps give brands a direct line to their audience and allows them to build communities. So why is this crucial marketing channel which is working wonders in Asia lagging behind in the west?

Matt McAllister
July 07 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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