Barnes & Noble's Senior Manager of CRM Marketing divulges how client behavior has drastically altered their marketing approach
With consumers ignoring most of the marketing messages directed at them, it's hard to stand out. Here's what you can do to attract attention
Are we getting over-obsessed with minimizing churn and maximizing renewals? What if we were actually better off inspiring brand evangelism?
If you're frustrated by decreasing online sales numbers, fight bounce rates and get inspired be these effective, conversion-inducing landing page designs
Don't mistake gamification of loyalty programs as a trend - it's here to stay and evolve, and you must evolve with it or you'll be left behind
The “gatekeeping” process all emails go through after delivery, why an IP address or email address may get blacklisted, and how to get taken off a blacklist
RFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should start
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