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April 12 2021CRM Strategy

5 Customer Experience Mistakes That Can Kill Your Retention Rates

The critical mistakes brands make that can destroy even the most loyal customer relationships — and how you can go about avoiding them!

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April 08 2021Special Projects

A Letter to Sarah Brereton: An Update on Gymshark’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows that Gymshark improved in some areas, but they’ve still got some work to do to stay in shape

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March 22 2021Special Projects

Marketing Lessons from TED Talks: How Changing Your Story Can Change Your Life

Take control of your company’s story, and you’ll take control of your business’ destiny

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April 10 2021CRM Strategy

April Fools’ Roundup 2021: How These Brands Got it Right

It takes a special combination of self-awareness, humor, and puppy pics to create a branded prank

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September 02 2020

High Loyalty: The Complete Guide for Customer Loyalty

Loyalty is not the same as retention. It's not a metric, it's a way of doing business

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April 08 2021CRM Strategy

3 Personalization Lessons From a Decade of “Share a Coke”

In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign

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March 26 2021B2CRM News

IKEA’s Recipe for Sustainability

Sustainability starts at home with recipes that make use of your kitchen scraps

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