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October 18 2021CRM Strategy

3 Marketing Lessons for the CDC

The public health org faces communications’ Everest — here’s how they get to the summit

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September 27 2021Special Projects

Wayback Machine: Dairy Queen Takes its Reign Online

Ice cream giant Dairy Queen has long been a staple of American culture. But has its online presence reflected its brick-and-mortar dominance?

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September 25 2021Special Projects

Podcasts for Marketing Leaders: September 2021

10 fantastic not-necessarily-about-marketing episodes from the past month, that smart marketing execs would find relevantly insightful

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August 16 2021B2CRM News

Sephora, at Kohl’s Near You. And Then Some

The two powerful brands are launching their anticipated collaboration. What's yet to come is even more interesting

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September 02 2020

High Loyalty: The Complete Guide for Customer Loyalty

Loyalty is not the same as retention. It's not a metric, it's a way of doing business

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October 09 2021CRM Strategy

The Best of Back-to-School Marketing

Leaves are changing colors, temperatures are dropping, parents are cheering… it must be back-to-school season

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September 21 2021CRM Strategy

Why Brands are Realizing the Value of Zero-Party Data

A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation

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