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Hands On

Make ‘Em Rise Like The Phoenix

Segment your churned customers and treat every one of them differently and you'll be surprised at the results

Victor Ijidola
Analysis

This Little Piggy Went to…the Bank?

The traditional industry of banking is on the verge of profound changes which will alter its relations with its clients

Adam Fout
Strategy

How Ethical Principles in Business Affect The Bottom Line

Follow these ethical principles, but remember that, at the end of the day, you have to make the choice that's

Adam Fout
Features

Adidas vs. Nike: Who Will Win the Race to Retention Excellence?

Which major athletic retailer bests its competitor in overall communication performance?

Rebecca Wojno
Features

How To Find Your Customer’s Email Tempo

Are you sending a frighteningly large amount of campaigns? Is there a magic number? Your customers (and rates) will tell

Lauren Dowdle
Analysis

8 Reasons Why Black Friday Should Be Canceled

Black Friday is now as synonymous with Thanksgiving as serving turkey. Here’s why we call to forgo the annual extravaganzas in 2018

Sarah Pritzker
Hands On

Igniting the Cellular Love at First Sight

With little time in your hands, you must be quick and efficient in hooking the user to your app. Here are 6 proved methods

Matt McAllister
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