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Hands On

Keeping Up with Generation Z

Gen Z kids are ready for business, but marketers struggle to build a relationship with them. Here are 5 ways to connect with them

Adebisi Adewusi
Strategy

Why What You Say and Do Affects the Bottom Line

What are the factors that play into a customer’s decision to do business with you, and how do these factors...

Matt Duczeminski
Hands On

VIP or Out!

All customers want to feel special and valued, regardless of how much they spend. Learn how to pamper them without losing...

Matt McAllister
Analysis

Innovative Ways Financial Institutions are Interacting with Digital Consumers

The main question nowadays is not whether top financial institutions should provide services online, but rather how

Anna Kosuv
Strategy

Cyber Monday: The Day Where PPC and Email Rule

If you want to make the best out of CM, you'll need to follow these clear guidelines

Adam Fout
Analysis

Think Like a King and Reward Your Loyal Knights

When it comes to sales and promotion, tools abound. Most marketers are aware of the coupon, the promo, and the discount. It's not enough...

Adam Fout
Hands On

Is Your Online Store “Holiday Ready?”

The holiday season is the most profitable time of the year for retailers. We give you the 5 musts so you'll stay on top

Adebisi Adewusi