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November 08 2021Special Projects

How Marketing Leaders Can Create Synergy With Sales Teams

The relationship between sales and marketing teams is changing, but one thing remains the same — consistent growth requires working together

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October 23 2021Special Projects

Wayback Machine: The History of the Gap’s Website

The Gap has been a staple of the industry for decades. Here, we take a look at how its website has stacked up to the competition over…

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October 28 2021Special Projects

Podcasts for Marketing Leaders: October 2021

We curate, you listen, stay in the loop, and become an even rounder marketer, month after month. Deal?

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November 02 2021B2CRM News

Zales and Vera Wang Introduce a Home Try-On Program

Zales and Vera Wang make it easier to put a ring on it

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September 02 2020

High Loyalty: The Complete Guide for Customer Loyalty

Loyalty is not the same as retention. It's not a metric, it's a way of doing business

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October 20 2021CRM Strategy

How Perfect is the ba&sh Customer Relationship?

We take a close look at ba&sh’s CRM tactics. See how they rank against brands we graded so far

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October 28 2021Special Projects

A Letter to Adolfo Villagomez, an Update on The Home Depot’s Basic CRM Tactics

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination

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