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Features

“The End Goal is to Try to Have a One-to-One Experience for Everybody”

Barnes & Noble's Senior Manager of CRM Marketing divulges how client behavior has drastically altered their marketing approach

Rebecca Wojno
Strategy

How to Make Your Digital Strategy More Personalized

With consumers ignoring most of the marketing messages directed at them, it's hard to stand out. Here's what you can do to attract attention

Michael Brenner
Analysis

The 6 Best Landing Page Designs and Why They Work

If you're frustrated by decreasing online sales numbers, fight bounce rates and get inspired be these effective, conversion-inducing landing page designs

Todd Wasserman

The Complete Facebook Ads Guide To Optimizing Your Funnel

Aaron Orendorff

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Strategy

Level Up Your Customer Loyalty with Gamification

Don't mistake gamification of loyalty programs as a trend - it's here to stay and evolve, and you must evolve with it or you'll be left behind

Michael Brenner
Strategy

Your Email Address Got Blacklisted – Now What?

The “gatekeeping” process all emails go through after delivery, why an IP address or email address may get blacklisted, and how to get taken off a blacklist

Matt Duczeminski
Features

Why is RFM Analysis Important In E-commerce?

RFM analysis is a customer segmentation technique based on the Pareto Principle, and if you're still not using it - here's how you should start

Adebisi Adewusi
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