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June 04 2020Customer Loyalty

How to Build Trust with Today’s Customer

A lack of consumer trust can affect your reputation and bottom line. Take a look at how you can earn and deepen trust with your customers

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June 02 2020Features

#BlackLivesMatter Should Matter to All (Brands)

PostFunnel writes this post to acknowledge the death of George Floyd and the fight for racial equality

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April 13 2020The Loyalty Series

The Loyalty Series

Loyalty is not the same as retention. So, what is it? And how to achieve, measure, and sustain it? This series will unfold the answer

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June 02 2020B2CRM News, CRM Commandments

Is Best Buy Following the 7 Commandments of CRM?

Welcome to the brand analysis of the country’s largest electronics retailer!

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May 11 2020

Win the Marketing Book You Must Read

Tell us what you're reading now, and you may get a book on us!

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April 28 2020#MarketingAmidCorona, CRM Commandments, Features

Seven Commandments for CRM in a Post-Corona World

Thou shall follow these seven rules for successful customer relationships

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May 27 2020#MarketingAmidCorona, B2CRM News, CRM Commandments

“We’re All in this Together” Doesn’t Mean We’re All the Same

Most of Tommy Hilfiger’s communications right now are spot-on. But it seemed as if they missed out on the personalization part

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