Subscribe
January 19 2021Special Projects

Marketing Lessons from Non-Marketing TED Talks: Using Reverse Mentoring

Applied to the brand-customer relationship, reverse mentoring can lead to more customer-centric efforts across the board

Read more
January 08 2021B2CRM News

2020 Was the Year of The QR Code

After so many years, even decades of being overlooked, the humble QR code may finally have taken on a starring role

Read more
December 31 2020Special Projects

Podcasts We Loved: December 2020

All 12 episodes here – each a great conversation or monologue – offer insights that would make you a better marketer

Read more
January 14 2021CRM Strategy

Paul Smith: Creatively Designing Customer Relationships?

We examined the UK fashion brand’s CRM practices in a post-corona world – see how they score!

Read more
September 02 2020

High Loyalty: The Complete Guide for Customer Loyalty

Loyalty is not the same as retention. It's not a metric, it's a way of doing business

Get the eBook >>
January 07 2021CRM Strategy

Analyzing Sephora And Its Unique Segmentation Efforts

An inside look at the makeup retailer’s strategic customer segmentation plan

Read more
December 22 2020Special Projects

Relationship Marketing 102: From Mad Men to “Where’s the Beef?”

From the 1960s through the 1980s, advances in technology and changing attitudes impacted how marketers connected with people

Read more
X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
Chars: 0
X
Chars: 0
Chars: 0
TwitterFacebookLinkedIn