Effective marketing techniques don’t always take the form we expect. Here are some surprising developments materializing in 2019.
If you market or sell on social media, then you must offer mobile-first experiences — within networks and onsite. Here’s how to connect the two.
See how companies’ back-to-school emails stack up
In part II of returns & exchanges, we explore the banning serial returners trend, and consider whether there’s a better way to handle those finicky shoppers
Taking a deep look into two competing brands' retention strategy
The fastest way to get eCommerce products in front of consumers might be through a third party, but that doesn’t mean it’s the best way.
The 7 tools that make personalization possible
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