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June 22 2021CRM Strategy

TikTok Attracts More Brands as its Audience Expands Beyond Gen Z

Discover how new opportunities for brands arise as more generations start tuning into the popular social network

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June 15 2021B2CRM News

B2CRM News: TikTok’s Advantage Over Instagram, and Nike’s (intentional?) Blunder

Watch this week's quick roundup, including hot takes from Instagram's chief, and one angry Greek goddess

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June 01 2021CRM Strategy

Is Your Company Ready for a New CRM?

Hanging on to a CRM that doesn’t address your team’s growing needs can end up doing more harm than good

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June 10 2021B2CRM News

Snapchat Plans for December Holidays in June

Christmas in July is so last year; Snapchat is already invoking it in June

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September 02 2020

High Loyalty: The Complete Guide for Customer Loyalty

Loyalty is not the same as retention. It's not a metric, it's a way of doing business

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June 10 2021CRM Strategy

How Beauty Brands Are Leading the Marketing Industry to a More Inclusive Future

Some brands still struggle with diversity and inclusion, but the beauty industry is several steps ahead

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June 08 2021CRM Strategy

What Does Your Brand Voice Sound Like?

Letting a little personality shine through your marketing can make the difference between occasional customers and long-term fans

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