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Analysis

4 Stories of How Brands Used Social Networks for Loyalty

The two billion humans on social media today aren’t just “users” frittering away free time: they’re people forming new communities. If brands want to foster loyalty among their existing customers, they should adopt a focused social approach

Matt McAllister
July 20 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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