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When is a Tiered Loyalty Program the Right Choice?

Tiered loyalty programs can help marketers extract more value from their VIPs. But implementing such a program isn’t always so easy

Matt McAllister
July 24 2018

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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