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Analysis

Three Types of Loyalty Frauds That Could Cost Your Business Millions

Loyalty marketers looking to protect their brand’s bottom line need to be well acquainted with each of these cyber-threats

Matt McAllister
August 01 2018

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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