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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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Is Sunbasket Creating Healthy Customer Relationships?

Find out whether the San Francisco-based subscription meal kit service’s CRM is organically made

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How Blue Apron is Serving CRM to Hungry Customers

Discover what’s cookin’ under Blue Apron’s basic CRM execution

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How Chic Are Chico’s CRM Details?

Discover how the American women's clothing and accessories retailer scores in its CRM marketing practices!

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A Letter to Paul Ray: An Update on N Brown Group’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows

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Is Carter’s Pampering Customers the Right Way?

Let’s find out if the American designer of children's apparel is treating customers to CRM’s basic best practices

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A Letter to Nick Wilcox: An Update on The White Company’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows one improvement, but two crucial best practices are still lacking

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A Walk Through Deckers Brands Current CRM Practices

An analysis on the fashion and performance lifestyle group’s basic relationship marketing tactics

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The Home Depot Getting their CRM Projects Done

Discover how the country’s leading home improvement retailer is delivering the right CRM practices in a post-corona world

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A Letter to David Devany: An Update on Iceland Food’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows a couple of improvements – but one thing crucial is still missing

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Is There a Gap in Gap’s Current CRM Practices?

A CRM analysis on the all-American clothing and accessories retailer

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