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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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How is Zara Shaping Customer Relationships?

We analyzed Zara's one-size fits all CRM marketing approach. And had no choice but to give them a poor score

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Holland & Barrett: Treating Customers to Healthy Relationships?

Find out if the UK’s leading health & wellbeing store is nurturing client relationships in the healthiest way possible – post-corona

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William Hill Winning the CRM Game?

Is the state-of-the-art bookmaker based in the UK properly nurturing customer relationships?

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The North Face: Properly Facing Customer Relationships

Discover how the outdoor clothing and recreation brand treats customers – post-corona

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Brooks: Running Towards Smooth CRM Practices

CRM running geeks, this one’s for you!

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Shh, it’s Buy Buy Baby’s CRM Analysis

Is the American baby store chain treating customers to the best CRM practices?

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How Fine are Total Wine’s Basic CRM Practices?

Let's find out if the largest independent liquor store chain in the U.S. is treating its customers with CRM's best practices

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Iceland Foods: Treating you to CRM Best Practices?

Analyzing the frozen food giant's basic relationship marketing tactics

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Kohl’s: Really Rewarding You, Every Single Day?

See how they score and rank against the other major brands we rated so far, in our 7 Commandments of CRM analysis

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Pets at Home: Caring for CRM as They Do for Pets

"A paradise for pets and pet owners," as they say – but do their CRM practices also make you feel so welcomed? Well, yes

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