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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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Does Tesco Mobile Treat Customers Like Royalty?

We take a look at Tesco Mobile’s CRM marketing approach. Check how they score against other telecom brands we’ve graded so far!

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How Does a 100-Year-Old Grocer Love Its Customers?

We looked closely at Stop & Shop’s CRM marketing strategy. Can you guess how Stop & Shop scores against other grocery stores when it comes to CRM?

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Are Sephora’s CRM Practices as Fabulous as Their Beauty Products?

We looked closely at the beauty retailer’s CRM marketing strategy. Can you guess how the brand scores against other brands when it comes to CRM?

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How True is VOO’s Love? 

We take a close look at VOO’s CRM strategy - Check how they rank against other brands we graded so far

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A Letter to Sam Faillace: An Update on Sunbasket’s Basic CRM Tactics

Revisiting the original score we gave the meal kit service on our “7 commandments of CRM” examination

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What’s Vodafone Germany’s Love Like?

We take a close and personal look at Vodafone Germany’s CRM marketing approach - Check how they score against other brands we graded so far

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Is iHerb in a Healthy Relationship With Customers?

We looked closely at the health and wellness brand’s customer relationship strategy. Can you guess how the brand scores against other wellness brands?

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Nike Delivers Award-Winning Customer Experiences

We put the famous athletic brand to the CRM test. Check how they score and rank against other fashion brands we graded so far

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How Does PetSmart Treat Animal Lovers?

We take a look at PetSmart’s customer relationship strategy. Check how they rank against other pet brands we graded so far

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Does Petshop’s CRM Strategy Make Pet Owners Happy?

We take a 360 look at Petshop’s CRM strategy. Check how they rank against pet brands we graded so far!

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