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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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A Letter to Alyssa Raine: An Update On Walgreen’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows improved brand relevancy but still a lack of realtime personalization

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Angie’s List: Creating Pro Relationships?

The 7 Commandments of CRM analysis

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Letter to Best Buy’s marketing Execs: 8 months later, here’s your updated CRM analysis

Revisiting our “7 commandments of CRM” examination shows improved UX, still lacking brand transparency

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Discover if Treatwell is Treating Customers Well

The 7 Commandments of CRM analysis

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The White Company: Using Timely CRM Tactics?

Find out whether the “Simply Timeless” retailer is practicing CRM that fits these times

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JD Sports: How’s the King of Trainers Treating Customers?

JD leads the way in the trainers industry – find out whether they’re leading customers to strong and healthy customer relationships in the CRM space, too!

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Paul Smith: Creatively Designing Customer Relationships?

We examined the UK fashion brand’s CRM practices in a post-corona world – see how they score!

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N Brown Group: CRM Brand(s) Analysis

We looked at the group's brands - JD WILLIAMS, HOME ESSENTIALS, simply be, Ambrose Wilson, and others - and rated their CRM tactics

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How Do Nando’s CRM Practices Taste?

Nando’s UK: A brief analysis of the brand’s relationship marketing methods in a post-corona world

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Express: Expressing CRM Best Practices?

Discover how the fashion retailer treats customers in a post-corona world

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