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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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JD Sports: How’s the King of Trainers Treating Customers?

JD leads the way in the trainers industry – find out whether they’re leading customers to strong and healthy customer relationships in the CRM space, too!

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Paul Smith: Creatively Designing Customer Relationships?

We examined the UK fashion brand’s CRM practices in a post-corona world – see how they score!

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N Brown Group: CRM Brand(s) Analysis

We looked at the group's brands - JD WILLIAMS, HOME ESSENTIALS, simply be, Ambrose Wilson, and others - and rated their CRM tactics

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How Do Nando’s CRM Practices Taste?

Nando’s UK: A brief analysis of the brand’s relationship marketing methods in a post-corona world

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Express: Expressing CRM Best Practices?

Discover how the fashion retailer treats customers in a post-corona world

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How lululemon is Shaping Customer Relationships

Is the athletic apparel retailer treating customers with CRM best practices fitting to these times?

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Is Essence Pampering Customers According to CRM Best Practices?

With a promising tagline such as “fun, confident, and cruelty free!”, their Relationship Marketing tactics must deliver

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United Colors of Benetton: Using Colorful CRM Tactics to Care for Customers?

We put the Italian fashion retailer with the signature knitwear to the CRM test

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Is Vrbo Making Customers Feel at Home With CRM Too?

We put the company formerly known as HomeAway to the 7 CRM Commandments test

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How is Zara Shaping Customer Relationships?

We analyzed Zara's one-size fits all CRM marketing approach. And had no choice but to give them a poor score

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