Subscribe

CRM Commandments

Thou shall follow these seven rules for successful customer relationships

Featured

Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

Read more

A Letter to Sarah Brereton: An Update on Gymshark’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows that Gymshark improved in some areas, but they’ve still got some work to do to stay in shape

Read more

Morrisons: Treating Customers to Delightful CRM Practices

A CRM analysis of the UK supermarket chain

Read more

Babbel: Using the Right Words to Win Customers Over?

The 7 Commandments of CRM analysis

Read more

A Letter to Marisa Thalberg: An Update on Lowe’s Basic CRM Tactics

Lowe’s improved both social media presence and realtime personalization to support CRM. But it's still not all perfect

Read more

Can Zara and Pull&Bear Pull Inditex’s CRM Practices Up the Ladder?

We conducted our 7 Commandments of CRM analysis for the global clothing company and its brands. And found another place where they lost to Uniqlo

Read more

A Letter to Alyssa Raine: An Update On Walgreens’ Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows improved brand relevancy but still a lack of realtime personalization

Read more

Angie’s List: Creating Pro Relationships?

The 7 Commandments of CRM analysis

Read more

Letter to Best Buy’s marketing Execs: 8 months later, here’s your updated CRM analysis

Revisiting our “7 commandments of CRM” examination shows improved UX, still lacking brand transparency

Read more

Discover if Treatwell is Treating Customers Well

The 7 Commandments of CRM analysis

Read more

The White Company: Using Timely CRM Tactics?

Find out whether the “Simply Timeless” retailer is practicing CRM that fits these times

Read more
X
X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

X
TwitterFacebookLinkedIn