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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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Is Carter’s Pampering Customers the Right Way?

Let’s find out if the American designer of children's apparel is treating customers to CRM’s basic best practices

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A Letter to Nick Wilcox: An Update on The White Company’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows one improvement, but two crucial best practices are still lacking

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A Walk Through Deckers Brands Current CRM Practices

An analysis on the fashion and performance lifestyle group’s basic relationship marketing tactics

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The Home Depot Getting their CRM Projects Done

Discover how the country’s leading home improvement retailer is delivering the right CRM practices in a post-corona world

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A Letter to David Devany: An Update on Iceland Food’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows a couple of improvements – but one thing crucial is still missing

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Is There a Gap in Gap’s Current CRM Practices?

A CRM analysis on the all-American clothing and accessories retailer

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A Letter to Sarah Brereton: An Update on Gymshark’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows that Gymshark improved in some areas, but they’ve still got some work to do to stay in shape

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Morrisons: Treating Customers to Delightful CRM Practices

A CRM analysis of the UK supermarket chain

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Babbel: Using the Right Words to Win Customers Over?

The 7 Commandments of CRM analysis

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A Letter to Marisa Thalberg: An Update on Lowe’s Basic CRM Tactics

Lowe’s improved both social media presence and realtime personalization to support CRM. But it's still not all perfect

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