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CRM Commandments

Thou shall follow these seven rules for successful customer relationships

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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Shh, it’s Buy Buy Baby’s CRM Analysis

Is the American baby store chain treating customers to the best CRM practices?

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How Fine are Total Wine’s Basic CRM Practices?

Let's find out if the largest independent liquor store chain in the U.S. is treating its customers with CRM's best practices

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Iceland Foods: Treating you to CRM Best Practices?

Analyzing the frozen food giant's basic relationship marketing tactics

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Kohl’s: Really Rewarding You, Every Single Day?

See how they score and rank against the other major brands we rated so far, in our 7 Commandments of CRM analysis

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Pets at Home: Caring for CRM as They Do for Pets

"A paradise for pets and pet owners," as they say – but do their CRM practices also make you feel so welcomed? Well, yes

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How Dreamy are Dream11’s Basic CRM Practices?

We put the fantasy sports platform to the CRM test. Check how they score and rank against the other 16 major brands we graded so far!

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What to Expect from Target’s Basic CRM Practices

"Expect More. Pay Less," Target's tagline says – but what can you expect when it comes to their basic relationship marketing methods? A lot, quite frankly

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How Good West Elm is for Customer Relationships

"Good for people. Good for the planet. Good for you," in their own words – but are they any good at CRM?

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The Body Shop Put to the CRM Test

Does the brand’s customer relationship marketing feel as good as their products?

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Is COS Following CRM Best Practices for the New Normal?

We checked whether the brand's relationship marketing tactics were "inspired by art and design" as their clothing is. Check how they rank against the rest

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