Subscribe

CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

Featured

How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

Read more

3 Marketing Lessons for the CDC

The public health org faces communications’ Everest — here’s how they get to the summit

Read more

Who Do Consumers Trust?

Dispel today’s most persistent myths about consumer trust and learn how trust can inform your business strategy

Read more

How 3 Brands Used AI To Transform Their Relationship Marketing

Artificial intelligence won’t replace marketing professionals, but it’s already supercharging their ability to connect with customers

Read more

The Biggest Brand Gaffes in Recent History (+ How They Could Have Gone Better)

Good intentions don't always lead to great execution

Read more

The Best of Back-to-School Marketing

Leaves are changing colors, temperatures are dropping, parents are cheering… it must be back-to-school season

Read more

Full CRM Health Check: Sunday Natural Tactics Put to the Test

We assess the basic CRM strategy of the wellness brand Sunday Natural. Check how they score against other brands we graded so far!

Read more

Investing in AI: Why Are Marketers (Still) Struggling to Adapt?

From data scarcity and poor quality to having the right IT infrastructure and sometimes just plain old-schoolness, excuses are plenty

Read more

What’s the Difference Between Target Markets and Audiences?

Markets and audiences may overlap, but understanding the difference helps us create more focused and personalized marketing strategies

Read more

Diversity in Marketing: Why it Pays Not to Stereotype

Prioritizing inclusivity in marketing isn’t just the right thing to do — it’s also business savvy

Read more

Game On: Using Gamification to Build Buzz & Generate Sales

Make it fun for your customers, and they’ll love you for it.

Read more
X
X
X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

X
FacebookTwitterLinkedIn