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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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How to Cultivate Customers Using Social Media

4 ways to nurture customer relationships on social media

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5 Customer Experience Mistakes That Can Kill Your Retention Rates

The critical mistakes brands make that can destroy even the most loyal customer relationships — and how you can go about avoiding them!

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April Fools’ Roundup 2021: How These Brands Got it Right

It takes a special combination of self-awareness, humor, and puppy pics to create a branded prank

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3 Personalization Lessons From a Decade of “Share a Coke”

In 2011, Coca-Cola created a cultural phenomenon with a simple marketing campaign

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Going Steady: Does Short-Term Service Lead to a Positive Long-Term Experience?

The kind of customer experience you deliver signals whether you’re a good long-term partner

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Morrisons: Treating Customers to Delightful CRM Practices

A CRM analysis of the UK supermarket chain

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What Are Companies Looking At When Hiring For CRM Roles In 2021?

If you're in the market for a Customer Relationship Manager position, here are the skills brands require

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Babbel: Using the Right Words to Win Customers Over?

The 7 Commandments of CRM analysis

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3 Marketing Lessons You Can Learn from the KitKat Ad that Broke the Internet

Improve your marketing creative by harnessing the power of fun

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What Women Want to See in Ads

Most ads feature women and the majority of them target women who do make most household purchases. But do they miss the mark?

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