Featured
How Operating Remotely Has Shifted Priorities for B2C Companies
Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?
Read moreCRM Strategy
Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention
3 of the Best Modern Holiday Marketing Campaigns
You can’t go wrong with Yule Logs and whiskey
Read more
How is Zara Shaping Customer Relationships?
We analyzed Zara's one-size fits all CRM marketing approach. And had no choice but to give them a poor score
Read more
How to Personalize Cyber Monday Marketing for Your Customer Segments
This holiday season, marketers must target their customers with offers and messaging that reflects an understanding of their concerns and preferences
Read more
Holland & Barrett: Treating Customers to Healthy Relationships?
Find out if the UK’s leading health & wellbeing store is nurturing client relationships in the healthiest way possible – post-corona
Read more
This Is Not Your Father’s Black Friday
Adapting to the new shopping reality under a pandemic
Read more
What the Xbox Series X Reveal Teaches Us About Marketing Plans Gone Wrong
Sometimes campaigns don’t stay on schedule. What’s important is how you react, as Microsoft recently showed us
Read more
Top Mobile Personalization Trends
Providing a personalized experience on mobile is becoming increasingly crucial as technology and customer expectations evolve
Read more
William Hill Winning the CRM Game?
Is the state-of-the-art bookmaker based in the UK properly nurturing customer relationships?
Read more
Don’t Let Perfect Marketing Be the Enemy of Good Marketing
Even with the best intentions, marketing campaigns can go awry. Here are some ways to respond to gaffes with grace
Read more
The North Face: Properly Facing Customer Relationships
Discover how the outdoor clothing and recreation brand treats customers – post-corona
Read more
