Subscribe

CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

Featured

How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

Read more

Why Brands are Realizing the Value of Zero-Party Data

A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation

Read more

3 Tips for Marketing Sensitive Topics

How to design campaigns for topics customers don’t like discussing in “polite company”

Read more

Retention Isn’t About Jogging In Place. It’s About Growth

Learn what tennis ace Novak Djokovic and a sound business strategy have in common

Read more

How to Avoid a Personalized “Marketing Fail”

When personalized campaigns go wrong, the damage can be catastrophic. Always show caution when addressing the following topics

Read more

How Eye-Catching Is WALDO’s CRM Strategy?

We analyzed the basic CRM tactics of this eyecare brand. Check how they score and rank

Read more

How to Create a Signature Brand Story

Stories beat facts. Here’s how to use signature brand storytelling to strengthen customer relationships

Read more

How Dairy Queen Creates Social Engagement

The fast-food restaurant uses what it does best to interact with customers: ice cream

Read more

Basic CRM Tactics Analysis: How Does Farmison & Co’s CRM Taste?

We analyzed the basic CRM tactics of award-winning online butcher Farmison & Co. Check how they score and rank

Read more

BELIEVE: Essential Marketing Lessons From Ted Lasso

Marketers can learn a lot from the boundless optimism of the hit Apple TV+ show

Read more

Win the Email Race

10 subject lines from the brand On Running and why they work

Read more
X
X
X
X
Chars: 0
Chars: 0
X

Let's Get Acquainted

Chars: 0
X

Get your free print edition!

Fill out your complete details below

X
FacebookTwitterLinkedIn