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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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3 of the Best Modern Holiday Marketing Campaigns

You can’t go wrong with Yule Logs and whiskey

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How is Zara Shaping Customer Relationships?

We analyzed Zara's one-size fits all CRM marketing approach. And had no choice but to give them a poor score

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How to Personalize Cyber Monday Marketing for Your Customer Segments

This holiday season, marketers must target their customers with offers and messaging that reflects an understanding of their concerns and preferences

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Holland & Barrett: Treating Customers to Healthy Relationships?

Find out if the UK’s leading health & wellbeing store is nurturing client relationships in the healthiest way possible – post-corona

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This Is Not Your Father’s Black Friday

Adapting to the new shopping reality under a pandemic

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What the Xbox Series X Reveal Teaches Us About Marketing Plans Gone Wrong

Sometimes campaigns don’t stay on schedule. What’s important is how you react, as Microsoft recently showed us

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Top Mobile Personalization Trends

Providing a personalized experience on mobile is becoming increasingly crucial as technology and customer expectations evolve

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William Hill Winning the CRM Game?

Is the state-of-the-art bookmaker based in the UK properly nurturing customer relationships?

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Don’t Let Perfect Marketing Be the Enemy of Good Marketing

Even with the best intentions, marketing campaigns can go awry. Here are some ways to respond to gaffes with grace

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The North Face: Properly Facing Customer Relationships

Discover how the outdoor clothing and recreation brand treats customers – post-corona

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