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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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3 Ways CRM Helps Marketers Who Are Working from Home

Working from home is the reality for marketers, but CRM can ensure you’re keeping up with your workflows

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Why It May Be Time to Add Podcasts to Your Marketing Arsenal

Associating your brand with a podcast that your target market loves will lead to warmer feelings and stronger relationships with your customers

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What Marketers Can Learn From 2020’s Brand Loyalty Leaders

These brands kept consumers happy during a challenging year

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Angie’s List: Creating Pro Relationships?

The 7 Commandments of CRM analysis

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Love in The Time Of COVID: Valentine’s Day 2021

From relatively cheap chocolates to high end diamond rings, there will be many winners this Valentine’s Day, despite the pandemic and lower spending

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Reaching Customers Anywhere on The Marketing Funnel in 2021

Marketing funnels have changed over the past hundred years. Our strategies must change with them

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Pros and Cons of Real-Time Marketing

Though real-time marketing matches consumers’ demands for immediacy, not every company needs to engage customers in real-time

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3 Digital Communication Tips for Supporting Genuine Interactions

As online sales and remote communication become the norm, marketers must be sure their messaging reflects their audience

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Fiverr’s Head of CRM: “Our Super Bowl Ad is Speaking our CRM language”

We got an inside look at how a smart brand connects the dots between the most expensive TV spot in the world and its Relationship Marketing strategy

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Discover if Treatwell is Treating Customers Well

The 7 Commandments of CRM analysis

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