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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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Thank you, Our PostFunnel Readers

This website - an educational content project by Optimove - is now completed. Thanks for reading. For more CRM content visit optimove.com

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4 Ways You Can Improve Customer Retention with In-App Inboxes

Improve onboarding, tailor your ads, and gather valuable feedback directly from your app

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The Little Telecom That Could: What Whidbey Telecom Tells Us About Niche Audiences

As smartphones and internet use continues to rule, telecom brands must cater to niche audiences to stand out

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How Hulu Maintained a Clear Message & Identity in a Shifting Landscape

As streaming services struggle with their identity, Hulu has maintained a consistent, trendsetting image

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Does Tesco Mobile Treat Customers Like Royalty?

We take a look at Tesco Mobile’s CRM marketing approach. Check how they score against other telecom brands we’ve graded so far!

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How Telia Made IoT Feel Personal for the Scandinavian B2B Market

Beautiful imagery and real-world case studies make Telia’s IoT offerings relatable to the average business owner

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How Does a 100-Year-Old Grocer Love Its Customers?

We looked closely at Stop & Shop’s CRM marketing strategy. Can you guess how Stop & Shop scores against other grocery stores when it comes to CRM?

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Let’s Get Personal

Four lessons marketers and sales teams can learn about personalization from Netflix

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How T-Mobile Reinvented Itself as the Future of Telecom

T-Mobile’s merger with Sprint created a bigger opportunity—more than expanding its cellular coverage

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Mobile Marketing for In-App Inboxes

In-app inboxes are a valuable resource for building engagement, but they have to be leveraged correctly

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