Featured
How Operating Remotely Has Shifted Priorities for B2C Companies
Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?
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Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention
3 Marketing Lessons for the CDC
The public health org faces communications’ Everest — here’s how they get to the summit
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Who Do Consumers Trust?
Dispel today’s most persistent myths about consumer trust and learn how trust can inform your business strategy
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How 3 Brands Used AI To Transform Their Relationship Marketing
Artificial intelligence won’t replace marketing professionals, but it’s already supercharging their ability to connect with customers
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The Biggest Brand Gaffes in Recent History (+ How They Could Have Gone Better)
Good intentions don't always lead to great execution
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The Best of Back-to-School Marketing
Leaves are changing colors, temperatures are dropping, parents are cheering… it must be back-to-school season
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Full CRM Health Check: Sunday Natural Tactics Put to the Test
We assess the basic CRM strategy of the wellness brand Sunday Natural. Check how they score against other brands we graded so far!
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Investing in AI: Why Are Marketers (Still) Struggling to Adapt?
From data scarcity and poor quality to having the right IT infrastructure and sometimes just plain old-schoolness, excuses are plenty
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What’s the Difference Between Target Markets and Audiences?
Markets and audiences may overlap, but understanding the difference helps us create more focused and personalized marketing strategies
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Diversity in Marketing: Why it Pays Not to Stereotype
Prioritizing inclusivity in marketing isn’t just the right thing to do — it’s also business savvy
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Game On: Using Gamification to Build Buzz & Generate Sales
Make it fun for your customers, and they’ll love you for it.
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