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How Operating Remotely Has Shifted Priorities for B2C Companies
Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?
Read moreCRM Strategy
Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention
TikTok Attracts More Brands as its Audience Expands Beyond Gen Z
Discover how new opportunities for brands arise as more generations start tuning into the popular social network
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The Dos and Don’ts of User-Generated Content
With the right strategy, user-generated content can be surprisingly effective at lending authenticity to your brand
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How to Survive a Reputation Crisis
If your reputation takes a blow, these steps will help you recover
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3 Highly Effective Ways to Build Trust With Customers
Brands must earn customer trust. What actions can businesses take to restore faith in their products and services?
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How Beauty Brands Are Leading the Marketing Industry to a More Inclusive Future
Some brands still struggle with diversity and inclusion, but the beauty industry is several steps ahead
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What Does Your Brand Voice Sound Like?
Letting a little personality shine through your marketing can make the difference between occasional customers and long-term fans
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Get More from Your Rewards Program
Creative ways to better engage your customers with a program you already have
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3 Ways to Improve Your Brand’s Customer Service
Want to improve retention? Start by examining your customer service efforts
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A Walk Through Deckers Brands Current CRM Practices
An analysis on the fashion and performance lifestyle group’s basic relationship marketing tactics
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