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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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How Does a 100-Year-Old Grocer Love Its Customers?

We looked closely at Stop & Shop’s CRM marketing strategy. Can you guess how Stop & Shop scores against other grocery stores when it comes to CRM?

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Let’s Get Personal

Four lessons marketers and sales teams can learn about personalization from Netflix

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How T-Mobile Reinvented Itself as the Future of Telecom

T-Mobile’s merger with Sprint created a bigger opportunity—more than expanding its cellular coverage

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Mobile Marketing for In-App Inboxes

In-app inboxes are a valuable resource for building engagement, but they have to be leveraged correctly

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How Mint Mobile Took Over the Internet

Ryan Reynolds' marketing genius turned an obscure mobile carrier into a mainstream brand

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Are Sephora’s CRM Practices as Fabulous as Their Beauty Products?

We looked closely at the beauty retailer’s CRM marketing strategy. Can you guess how the brand scores against other brands when it comes to CRM?

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3 Streaming Brands to Follow on Social Media

Netflix, Disney, and Twitch know exactly what it takes to get attention on social media

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How Brands Offering Buy Now, Pay Later Campaigns Themselves

Let's take a look at how retailers promote this popular payment option to drive sales

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The Epic Saga of “Can You Hear Me Now?” & What Telecom Marketers Can Learn

We have entered the age of advertising nostalgia and Sprint is here for it

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How True is VOO’s Love? 

We take a close look at VOO’s CRM strategy - Check how they rank against other brands we graded so far

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