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How Operating Remotely Has Shifted Priorities for B2C Companies
Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?
Read moreCRM Strategy
Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention
Black Friday 2021: a Whole Month of Marketing
Brands have transformed Black Friday from a single event to weeks of promotions that send the message: shop early, buy often.
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12 Brand Personality Types To Consider For Revved-Up Retention
Is your brand TRULY memorable? Learn from market leaders how a vibrant personality is the key to leaving your competition in the dust.
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Is rue21’s CRM-”Relationship Goals”?
We analyze the CRM tactics of American retailer rue21. See how the brand’s CRM strategy ranks compared to other fashion retailers and household name brands
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Why Every Brand Needs a CRM Team
Marketers gain a great deal from CRM platforms when they’re willing to put more into them
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The Real Secret to Customer Loyalty: Be a BFF
The same qualities that make for a long-lasting friendship will endear you to your customers
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How Brands Support Mental Health
Help customers on their mental health journeys through authentic campaigns
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When It Comes to Customer Data, Focus on Quality over Quantity
Customer privacy doesn’t have to be at odds with data quality
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Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising
Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why
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The Dos & Don’ts of Inclusive Language
Removing unconscious biases from your lexicon is tricky, but it’s an important step towards inclusivity
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