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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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Finding Your Target Audience in 2021

Targeting every possible customer is impractical, if not impossible. Always seek out the ideal audience for each marketing initiative

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The Beginners Guide to Local SEO

Learning just one tactic can set you apart from 56% of local retail businesses

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$30 Million to Win Tourists Back to NYC

New York is preparing to strengthen customer relationships this summer by bringing in more tourism. Will you be there to join?

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Is Sunbasket Creating Healthy Customer Relationships?

Find out whether the San Francisco-based subscription meal kit service’s CRM is organically made

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Why Focus on Generational Marketing

From Baby Boomers to Gen Alpha, see how generations differ so you can provide the best marketing, brand experience

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Geolocation and You: Why Location-Based Marketing Matters

Here’s how marketers can augment campaigns with location-based targeting and segmented messaging

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How Blue Apron is Serving CRM to Hungry Customers

Discover what’s cookin’ under Blue Apron’s basic CRM execution

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Market Troubleshooting: What Didn’t Work During the Pandemic?

Not all relationship marketing strategies are created equal, but when done right they can yield positive results

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How to Personalize the Customer Journey

Every customer is one in a million

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Loyal to Good Copy

Find inspiration for writing your next loyalty program campaign from these six examples

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