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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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The Rise of Loyalty Through Referral, Partnership, and Subscription

Check out the final part of this loyalty series for important tips on mastering the art of loyal customers

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How has their priorities shifted?

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Customer Retention in Times of Coronavirus

COVID-19 may force businesses to change their practices, but the rules of customer retention remain the same

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How “Woke-Washing” Erodes Customer Trust

If you’re going to take a stand against injustice, you need to put in the work

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Establishing the Right Culture for Loyalty

Does your boardroom speak of loyalty? Well, it should. Here’s why

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Map Out Your Customers’ Journey With a CDP

All customers follow their own paths to purchase. That’s why you need the insight into each one that only a CDP can deliver

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“20% higher basket size” During the Pandemic Crisis, and Other Ways to Succeed Right Now

See how Tula’s marketing tactics and revenue-driven initiatives got them through the global crisis

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Optimize Your Loyalty Program With The Right Consumer Data

Loyalty programs are at peak effectiveness when brands have enough data to properly value each reward

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Finding Success In 15 Seconds

Welcome to the boom and bust of short videos

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How Quarantine Marketing Became the New Normal

Months ago, marketers were scrambling to adapt to a COVID-19 world. New strategies have emerged — and they’re here to stay

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