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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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Kohl’s: Really Rewarding You, Every Single Day?

See how they score and rank against the other major brands we rated so far, in our 7 Commandments of CRM analysis

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3 Steps to Take When Creating a Content Marketing Plan

Knowing your customer is crucial, but that’s only the beginning

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Are You Focused Just on Content Marketing, Or Content Selling?

Content marketing is key to attracting and engaging your target audience. But, if your content doesn’t help you sell, it’s not doing you any favors

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Pets at Home: Caring for CRM as They Do for Pets

"A paradise for pets and pet owners," as they say – but do their CRM practices also make you feel so welcomed? Well, yes

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Doing Content Marketing Right

Done right, content marketing will deliver an ROI measured in terms of the LTV of a customer. But it’s a marathon - not a sprint

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Please, Leave!

How tourism agencies are encouraging consumers to get out of their homes and into their next trip

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How Marketers Can Prepare for a Socially Distant Holiday Season

Thanks to a global pandemic, it’s safe to say the 2020 holiday season will require some new marketing strategies

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Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

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How Dreamy are Dream11’s Basic CRM Practices?

We put the fantasy sports platform to the CRM test. Check how they score and rank against the other 16 major brands we graded so far!

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The Future of Copywriting

Keep your content (and readers) on their toes with these six copywriting trends

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