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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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Black Friday 2021: a Whole Month of Marketing

Brands have transformed Black Friday from a single event to weeks of promotions that send the message: shop early, buy often.

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12 Brand Personality Types To Consider For Revved-Up Retention

Is your brand TRULY memorable? Learn from market leaders how a vibrant personality is the key to leaving your competition in the dust.

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Is rue21’s CRM-”Relationship Goals”?

We analyze the CRM tactics of American retailer rue21. See how the brand’s CRM strategy ranks compared to other fashion retailers and household name brands

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Why Every Brand Needs a CRM Team

Marketers gain a great deal from CRM platforms when they’re willing to put more into them

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The Real Secret to Customer Loyalty: Be a BFF

The same qualities that make for a long-lasting friendship will endear you to your customers

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How Brands Support Mental Health

Help customers on their mental health journeys through authentic campaigns

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When It Comes to Customer Data, Focus on Quality over Quantity

Customer privacy doesn’t have to be at odds with data quality

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The Dos & Don’ts of Reddit Marketing

Here’s how to ensure Reddit marketing success

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Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising

Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why

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The Dos & Don’ts of Inclusive Language

Removing unconscious biases from your lexicon is tricky, but it’s an important step towards inclusivity

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