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How Operating Remotely Has Shifted Priorities for B2C Companies
Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?
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Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention
Why Brands are Realizing the Value of Zero-Party Data
A variety of brands are finding effective ways to encourage customers to share data that gives them a clearer picture of their needs and motivation
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3 Tips for Marketing Sensitive Topics
How to design campaigns for topics customers don’t like discussing in “polite company”
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Retention Isn’t About Jogging In Place. It’s About Growth
Learn what tennis ace Novak Djokovic and a sound business strategy have in common
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How to Avoid a Personalized “Marketing Fail”
When personalized campaigns go wrong, the damage can be catastrophic. Always show caution when addressing the following topics
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How Eye-Catching Is WALDO’s CRM Strategy?
We analyzed the basic CRM tactics of this eyecare brand. Check how they score and rank
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How to Create a Signature Brand Story
Stories beat facts. Here’s how to use signature brand storytelling to strengthen customer relationships
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How Dairy Queen Creates Social Engagement
The fast-food restaurant uses what it does best to interact with customers: ice cream
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Basic CRM Tactics Analysis: How Does Farmison & Co’s CRM Taste?
We analyzed the basic CRM tactics of award-winning online butcher Farmison & Co. Check how they score and rank
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BELIEVE: Essential Marketing Lessons From Ted Lasso
Marketers can learn a lot from the boundless optimism of the hit Apple TV+ show
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