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CRM Strategy

Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention

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How Operating Remotely Has Shifted Priorities for B2C Companies

Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?

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How Spotify Wrapped Shows the Power of Personalization

Spotify Wrapped is impactful not just because it’s personal, but because it’s also social

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The Great Resignation

Why droves of U.S. workers are quitting their jobs—and what marketers can learn from the reasons they’re leaving

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Eight Definitive Trends for Influencers from 2021

Key trends that characterize influencer behavior in 2021, as exemplified by Nigel Ng 

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Does Meatless Farm Deliver a Positive Customer Experience?

We took a close look at the vegan food brand’s CRM marketing strategy. Check how they score against other brands we graded so far!

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Embracing Artificial Intelligence to Improve Customer Effort Score

Embracing artificial intelligence technology is a critical part of improving customer effort score

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How to Build Customer Loyalty with Returns & Exchanges

When an order goes wrong, it’s your job to make it right

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The Do’s and Don’ts of Community Management Tools

12 tips to build better discourse on your social media posts

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Get Back Out There: 3 Campaigns That Perfectly Reflect Our Desire to Reconnect

Consumers’ urge to meet loved ones face-to-face post-COVID inspired these brands to envision what coming back together might look like

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How Fun is LEGO’s CRM Strategy?

We take a 360 look at LEGO’s CRM strategy. Check out how they rank against brands we graded so far

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4 Retail Trends That Shaped 2021

Higher prices, more spending, and those darn Out of Stock messages. And oh yes, there's Covid. Can brands beat these retailing challenges in 2022?

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