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How Operating Remotely Has Shifted Priorities for B2C Companies
Retail companies around the world have had to overhaul their operations throughout the COVID-19 pandemic. How have their priorities shifted?
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Follow up on some of the most creative and innovative brand strategies for generating long-term customer satisfaction and retention
Finding Your Target Audience in 2021
Targeting every possible customer is impractical, if not impossible. Always seek out the ideal audience for each marketing initiative
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The Beginners Guide to Local SEO
Learning just one tactic can set you apart from 56% of local retail businesses
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$30 Million to Win Tourists Back to NYC
New York is preparing to strengthen customer relationships this summer by bringing in more tourism. Will you be there to join?
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Is Sunbasket Creating Healthy Customer Relationships?
Find out whether the San Francisco-based subscription meal kit service’s CRM is organically made
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Why Focus on Generational Marketing
From Baby Boomers to Gen Alpha, see how generations differ so you can provide the best marketing, brand experience
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Geolocation and You: Why Location-Based Marketing Matters
Here’s how marketers can augment campaigns with location-based targeting and segmented messaging
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How Blue Apron is Serving CRM to Hungry Customers
Discover what’s cookin’ under Blue Apron’s basic CRM execution
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Market Troubleshooting: What Didn’t Work During the Pandemic?
Not all relationship marketing strategies are created equal, but when done right they can yield positive results
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Loyal to Good Copy
Find inspiration for writing your next loyalty program campaign from these six examples
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