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Rethinking VIPs: When the 80% Suddenly Count

Traditional VIP programs are all based on the assumption that the 20% who spend the most count the most. But with the shifting sands of digital commerce more companies are discovering that the “low-value” 80% customer is quickly becoming the new VIP

Matt McAllister
June 14 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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