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Customer Modeling

Rethinking VIPs: When the 80% Suddenly Count

Traditional VIP programs are all based on the assumption that the 20% who spend the most count the most. But with the shifting sands of digital commerce more companies are discovering that the “low-value” 80% customer is quickly becoming the new VIP

Matt McAllister
June 14 2017

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Sarah LeBoeuf | 07.09.2021

3 Creative Ways to Reduce Churn

Sarah LeBoeuf | 14.08.2021

The Do’s & Don’ts of Apologizing

Sarah LeBoeuf | 05.08.2021

Members Only: The Amazon Prime Model

Ariella Brown | 31.05.2021
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