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Leave it to Them: the Power of User Generated Content

UGC can serve as the authentic boost your brand needs. Make it easy for consumers to contribute by creating a desirable value proposition

Matt McAllister
November 30 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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