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B2CRM News

Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide

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B2CRM News: Nike’s Aggressive DTC Moves, H&M’s Sustainability Manifesto

Watch: this week's news highlights we connect the dots between Nike's news and look at H&M's commitment to the UN's goals

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Under Armour Tackles Climate Change and Shapes the Future of Body Image

Three commitments to combat climate change and one promoting body positivity

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B2CRM News: Nike’s New Refurbished Market. And: Omnicom’s AAPI Initiative

Watch: on this week's news highlights we are again in awe of Nike, and talk a little diversity and inclusion

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Identify Social Use Segments in 2021

One size certainly does not fit all when it comes to social media reach. Here’s why

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A Shoo-in for Lego Lovers

Walking the walk of creativity, this Lego x Adidas collab builds confidence through play

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Cookieless Cosmetic Marketing: The e.l.f. Approach to Personalization

The more you know about your customer, the more you can personalize your marketing

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Barilla Raises Awareness for Carbonara Day And A Cause

Introducing #CareBonara, the ideal recipe to take care of people

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B2CRM News: Trader Joe’s New App, and Stitch Fix’s Secret to Success

Watch: Trader Joe's wonderful new initiative to help autistic customers, some subscription retail news, and quick insights from Stitch Fix

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3 Quick Examples of How Gap is Advancing Customer-Driven Strategies

The clothing giant is smart about building deep connections with customers

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3 Quick CRM Boxes Carter’s is Currently Checking

Learn how the brand is living up to customer expectations when it comes to CRM marketing and to being customer-centric

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Smyths Toys & Mattel Present: The Barbie Who Cares

The joint Barbie #YouCanBeAnythingExperience campaign shows how to nurture young demographics the right way

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