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B2CRM News: Nike’s Aggressive DTC Moves, H&M’s Sustainability Manifesto
Watch: this week's news highlights we connect the dots between Nike's news and look at H&M's commitment to the UN's goals
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Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide
Not Punkin’ Around This Time
BrewDog makes a promise to review its work culture and vows to learn from its mistakes. Here’s the gist, and CRM angle
Read moreAthleta Put $2 Million To Fuel Customer Confidence
The brand’s mission “to enable girls and women to reach their potential in sports and life” is an inspiration
Read moreB2CRM News: Facebook’s Clubhouse Clone, and Good Pride Month News
Watch our quick weekly roundup where we touch on a couple of topics relationship marketers should care about right now
Read moreToys Powered by Imagination
Here’s a resource for parents who want to introduce their kids to forms of entertainment without screens
Read moreMarvel Marketing Is a Win for Hyundai
Never mind influencers. To really stand out, get superheroes to promote your brand!
Read moreNetflix Opens a Store
Banded products based on movies and television shows have always appealed to fans who want to feed their obsession. The Netflix approach adds a modern twist
Read moreB2CRM News: TikTok’s Advantage Over Instagram, and Nike’s (intentional?) Blunder
Watch this week's quick roundup, including hot takes from Instagram's chief, and one angry Greek goddess
Read moreHOKA’s Bold Approach to CRM Marketing
Two examples of how the premium performance footwear brand is strategically using CRM best practices to grow through its existing customers
Read moreHuel is One with Its Brand Values
Here’s how branding can help relationship marketing, and vice-versa
Read moreSkittles Pride Edition Gains Extra Publicity
“There’s no such thing as bad publicity.” The question is: does that still apply when that publicity centers around a misread of your promotion as racist?
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