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B2CRM News

Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide

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Time to Pre-order Your Yeezy Jacket on Gap

The fruitful collaboration sets the standard when it comes to creating demand peaks

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Nikeland is Now Open! On Robolox. But for Real

Nike's new virtual "theme park" and "store" are shrewd moves into that whole "metaverse" future that is very much present. You staying behind?

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A Life-Size Barbie Convertible Drove into the LA Car Show

Toy giant Mattel has tapped into childhood nostalgia to boost holiday sales. Don't own the rights to an all-time favorite toy? You can still make some noise

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Finally! Amazon Cuts Plastic from Food Packaging. Who’s Next?

Beyond its immediate impact, the move has the potential not only to strengthen customer loyalty, but to push other companies to do the same

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Capital One Goes the B2C Podcast-as-Content-Marketing Route. You Should, too

Covid forced the bank into it. But when it comes to being conversational, it's still ahead of the curve. This only goes to show how behind other brands are

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This AMC Move Should Make Marketers Go: “Damn, It’s So Simple! Can I Do Something Similar?”

It's pretty amazing to think it took them so long to come up with it, given the smell is so amazing

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Macy’s Little Reindeer is Cute. The Campaign, Though, Is One Big Miss

Yet it has been met with mostly positive reactions around the web

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Lego Markets a ‘Way to Find Your Flow’ to Adults

Did you know that different product lines with different audiences should use different channels for customer communication?

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Butterball Talking Turkey on Tik Tok: What’s the Data Play Here?

It's all about zero- and first-party data

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Meta in Hebrew means “She’s Dead”

Meta's first ad got it wrong in so many ways. Do you believe in coincidences?

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Is Kroger the Right Host for Bed Bath and Beyond?

The two major brands will collaborate in early 2022. It's the customer data that can save this weird fit from failing

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