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B2CRM News

Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide

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Not All Brands are the Jordan Brand

Being socially conscious and outspoken, and taking on publicized “activism” roles, is no longer something a brand can afford NOT doing

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Amazon’s Cheesy Cross-Promotion

Get rewarded for watching movies. Too good to be true? Not for Amazon Prime viewers

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Tiktok Loses Stars to Triller

TikTok was widely embraced by GenZ, but will they stay when their favorites leave?

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How Fit Are Gymshark’s Basic CRM Practices?

Customers are turning to brands to help keep them in shape during the pandemic – see if this brand’s exercising their customer relationships rights

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Free coffee? Sign me up!

But first, coffee – For free with Panera’s pandemic promotion

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How Disney, Target, and Best Buy Amend their Offering Effectively

Accommodating the NN ("New Normal") without paying too much of a price in terms of losing business

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Beyond Meat’s Communications are Doubling Down on the Brand’s Inherent Values

This brand is bringing plant-based burgers to the everyday consumer, regardless of their viewpoint

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Ever Got a Hang Over After a Night of Coca Cola?

America's favorite soft drink company is not yet spicing Coke up. But it is going hard into the hard seltzer competition

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American Eagle is Going Home

AEO's new OFFLINE brand answers to consumers ONLINE shopping needs in the new comfy work-from-couch culture

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Scratch “Streaming”. Prepare for the “Cleaning Wars”

Lysol is starting a “hygiene consultancy”. Clorox is already there. This is actually the perfect answer to what customers are looking for RN: trust

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How Lowe’s is Improving their CRM Practices Post Corona

The American retail giant is known for their remarkable home improvement products. But how do they score on our 7 commandments of CRM?

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