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B2CRM News

Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide

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B2CRM News: Nike’s Aggressive DTC Moves, H&M’s Sustainability Manifesto

Watch: this week's news highlights we connect the dots between Nike's news and look at H&M's commitment to the UN's goals

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Not Punkin’ Around This Time

BrewDog makes a promise to review its work culture and vows to learn from its mistakes. Here’s the gist, and CRM angle

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Athleta Put $2 Million To Fuel Customer Confidence

The brand’s mission “to enable girls and women to reach their potential in sports and life” is an inspiration

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B2CRM News: Facebook’s Clubhouse Clone, and Good Pride Month News

Watch our quick weekly roundup where we touch on a couple of topics relationship marketers should care about right now

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Toys Powered by Imagination

Here’s a resource for parents who want to introduce their kids to forms of entertainment without screens

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Marvel Marketing Is a Win for Hyundai

Never mind influencers. To really stand out, get superheroes to promote your brand!

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Netflix Opens a Store

Banded products based on movies and television shows have always appealed to fans who want to feed their obsession. The Netflix approach adds a modern twist

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B2CRM News: TikTok’s Advantage Over Instagram, and Nike’s (intentional?) Blunder

Watch this week's quick roundup, including hot takes from Instagram's chief, and one angry Greek goddess

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HOKA’s Bold Approach to CRM Marketing

Two examples of how the premium performance footwear brand is strategically using CRM best practices to grow through its existing customers

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Huel is One with Its Brand Values

Here’s how branding can help relationship marketing, and vice-versa

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Skittles Pride Edition Gains Extra Publicity

“There’s no such thing as bad publicity.” The question is: does that still apply when that publicity centers around a misread of your promotion as racist?

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