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Not All Brands are the Jordan Brand
Being socially conscious and outspoken, and taking on publicized “activism” roles, is no longer something a brand can afford NOT doing
Read moreB2CRM News
Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide
Amazon’s Cheesy Cross-Promotion
Get rewarded for watching movies. Too good to be true? Not for Amazon Prime viewers
Read moreTiktok Loses Stars to Triller
TikTok was widely embraced by GenZ, but will they stay when their favorites leave?
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How Fit Are Gymshark’s Basic CRM Practices?
Customers are turning to brands to help keep them in shape during the pandemic – see if this brand’s exercising their customer relationships rights
Read moreHow Disney, Target, and Best Buy Amend their Offering Effectively
Accommodating the NN ("New Normal") without paying too much of a price in terms of losing business
Read moreBeyond Meat’s Communications are Doubling Down on the Brand’s Inherent Values
This brand is bringing plant-based burgers to the everyday consumer, regardless of their viewpoint
Read moreEver Got a Hang Over After a Night of Coca Cola?
America's favorite soft drink company is not yet spicing Coke up. But it is going hard into the hard seltzer competition
Read moreAmerican Eagle is Going Home
AEO's new OFFLINE brand answers to consumers ONLINE shopping needs in the new comfy work-from-couch culture
Read moreScratch “Streaming”. Prepare for the “Cleaning Wars”
Lysol is starting a “hygiene consultancy”. Clorox is already there. This is actually the perfect answer to what customers are looking for RN: trust
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How Lowe’s is Improving their CRM Practices Post Corona
The American retail giant is known for their remarkable home improvement products. But how do they score on our 7 commandments of CRM?
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