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B2CRM News

Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide

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Time to Pre-order Your Yeezy Jacket on Gap

The fruitful collaboration sets the standard when it comes to creating demand peaks

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Amazon to Combine Virtual and Actual with Style

The mega brand's physical fashion store, Amazon Style, will provide shoppers with the perks of online purchase, and the ability to try on their selections

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7-Eleven Wants to Meet You Wherever

The convenience store chain launched a subscription-based free-delivery service and may very well have changed the game

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Reshaping M&M’s Candy for Inclusivity is Not All That

It seems as if some brands are running out of ideas for how to express their values

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Gap Pushes Gamification With a New NFT Collection

The clothing giant offers consumers ownership of a rare designer hoodie. They'd have to jump through some virtual hoops first, though

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Pronovias Offers Wedding Gowns “Second Life”

Here's another brand that deserves kudos for combining style with the virtues of sustainability and thrift

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Taco Bell Presents: Taco as a Service

Eat a taco a day, and hopefully, you mix it with some veggies, too. Nevertheless, this is now a real option at TB. As aggressive Retention strategy as any

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The Reason Goldfish Introduces Adult-Sized Mega Bites

The Snack that Smiles Back brand rides the mega-size trend and plenty of data, all the way to the expansion of its target audience

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Ryan Reynolds’ Twist on “Winnie the Pooh” is the Story of Marketing Genius

And you could use that classic, and others, too, in your marketing - now that it's on the public domain

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Beach in a Bottle Lets You Drink The Sun

Corona for your Health: the beer brand introduces a non-alcoholic beverage boosted with vitamin D. Here's why it's brilliant on more than one level

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Macy’s, Too, Embraces #StyleNotSize for Loungewear Line

Here's yet another huge brand that is prioritizing being relevant and is offering personal treatment to as many customer segments as possible

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