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B2CRM News

Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide

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Time to Pre-order Your Yeezy Jacket on Gap

The fruitful collaboration sets the standard when it comes to creating demand peaks

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Now it’s Target’s Turn to Market Christmas in September

Retailers benefit from earlier holiday shopping, and last year it officially began in early October. Will they use it to boost CRM efforts smartly?

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Meet Ruth: Nestlé’s AI-Powered Cookie Coach Built for Engagement

Want to bake cookies but would like someone to help you through the process? How about a cookie coach?

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Old Trick Done Well: Pokémon Special Edition OREOs

Pokémon's 25th anniversary is a great excuse to serve some "false scarcity"

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Athleta Builds on Pandemic Growth: Will It Translate Into Better CLTV?

Expanding its REI partnership will yield more new customers, but it can also lead to valuable data enrichment. Both brands would be wise to use it

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NYC and LA Pop-Up Shops as Customer Data Enhancers

Hoka's two new temp stores are potential data goldmines for customer marketing that can increase Customer LTV by 33%

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Introducing: The Music of Lucky Charms. With a Pinch of Pixar

General Mills is taking loyalty marketing up a notch from just a jingle with a complete album. Yup, you heard it right!

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New Virtual Fitting Rooms Tech Helps Bodequality* at Gap

The ever-increasingly customer-centric company is mixing exciting tech with inclusiveness. Oh, and it could reduce returns, too

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Milking Customer Loyalty

If "love" and "tradition" play any role in customer loyalty, the people of "Got Milk?" will use it

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When Athleta Say “You Asked,” What They Really Mean is “We Love You”

This is a brand that is constantly providing examples of what it means to be ultra-customer-centric. And why it’s also good for business

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Why It Could Potentially Be Brilliant To Sell Out Your Halloween Inventory in August

The Home Depot may have stumbled into it a couple of weeks ago, and so could Walmart and Target. But there’s a Customer Lifetime Magic waiting in these reed

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