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Time to Pre-order Your Yeezy Jacket on Gap
The fruitful collaboration sets the standard when it comes to creating demand peaks
Read moreB2CRM News
Blending the world of CRM with breaking news to provide you with the most recent updates and constant coverage of major retailers and brands worldwide
Amazon to Combine Virtual and Actual with Style
The mega brand's physical fashion store, Amazon Style, will provide shoppers with the perks of online purchase, and the ability to try on their selections
Read more7-Eleven Wants to Meet You Wherever
The convenience store chain launched a subscription-based free-delivery service and may very well have changed the game
Read moreReshaping M&M’s Candy for Inclusivity is Not All That
It seems as if some brands are running out of ideas for how to express their values
Read moreGap Pushes Gamification With a New NFT Collection
The clothing giant offers consumers ownership of a rare designer hoodie. They'd have to jump through some virtual hoops first, though
Read morePronovias Offers Wedding Gowns “Second Life”
Here's another brand that deserves kudos for combining style with the virtues of sustainability and thrift
Read moreTaco Bell Presents: Taco as a Service
Eat a taco a day, and hopefully, you mix it with some veggies, too. Nevertheless, this is now a real option at TB. As aggressive Retention strategy as any
Read moreThe Reason Goldfish Introduces Adult-Sized Mega Bites
The Snack that Smiles Back brand rides the mega-size trend and plenty of data, all the way to the expansion of its target audience
Read moreRyan Reynolds’ Twist on “Winnie the Pooh” is the Story of Marketing Genius
And you could use that classic, and others, too, in your marketing - now that it's on the public domain
Read moreBeach in a Bottle Lets You Drink The Sun
Corona for your Health: the beer brand introduces a non-alcoholic beverage boosted with vitamin D. Here's why it's brilliant on more than one level
Read moreMacy’s, Too, Embraces #StyleNotSize for Loungewear Line
Here's yet another huge brand that is prioritizing being relevant and is offering personal treatment to as many customer segments as possible
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