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Customer Modeling

The One Thing Modern Banks Need to Succeed

The digital revolution has forced the banks to double down on retention. The main question is: what drives customer loyalty

Matt McAllister
January 31 2018

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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