PostFunnel is a dynamic knowledge resource for customer-centric data-driven marketing professionals. Covering the intersection of data, design, technology and innovation, PostFunnel channels timely news, analysis, hands-on advice and in-depth insights into everything customer centric.
As the retention marketing ecosystem continues to expand, brands increasingly understand the value of existing customers as a main engine for their growth. Customer development strategy is on the forefront of marketers’ minds, and is diverting resources and manpower.
If you are a B2C marketing professional with an eye on increasing customer equity and driving ROI through the art and science of retention marketing, PostFunnel is the place for you.
Powered by Optimove, PostFunnel gives brands and their practitioners the space to learn, grow, explore, expand, increase and revolutionize their knowledge and insight of the customer’s journey post the acquisition funnel.