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Strategy

Don’t Creep Out Your Customers!

Personalization is important and can prove very profitable with your clients. But just like in real life, you don't want to over-do it, or your users will take a step back. So what's the right amount?

Matt McAllister
December 26 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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