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Strategy

Deal With It!

Beyond the financial benefit, discounts also help businesses build brand equity. Shoppers know which retailers offer “good deals”, so you need to constantly make sure you offer your clients the best types of deals. Here are our top 7 ideas

Matt McAllister
December 04 2017

Matt McAllister

Matt McAllister is the CEO of Fluid PR, Inc. and twenty-year marketing veteran. Matt most recently ran marketing for Tapjoy, a mobile ad-tech platform. Matt also served as VP of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. He started his career as an account executive for the PR agency Niehaus Ryan Wong.

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