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Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

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PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

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Life Through a Marketing Lens: Subscribers Exclusive

From branding to customer relationship and everything in between: top world events and what they mean for marketers

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A Letter to Mary Alderete: An Update on Gap’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of the brand

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A Letter to Cristina Ceresoli: An Update on Chico’s FAS/Soma’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of the brand

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Wayback Machine: Dairy Queen Takes its Reign Online

Ice cream giant Dairy Queen has long been a staple of American culture. But has its online presence reflected its brick-and-mortar dominance?

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Podcasts for Marketing Leaders: September 2021

10 fantastic not-necessarily-about-marketing episodes from the past month, that smart marketing execs would find relevantly insightful

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Ads We Loved: September to Remember and all that Jazz

All the ads we loved this month

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Marketing Lessons from Non-Marketing TED Talks: Why We Serve Our Customers

Leadership expert, Simon Sinek, explains how these difficult times can help remind both individuals and organizations of their true purpose

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A Letter to Sara Tervo of EXPRESS: An Update on the Brand’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of EXPRESS reveals some minor improvement

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B2CMO Series: Revenue-Driven- The Rise of a New Type of CMO

Modern marketers are being asked to generate revenue on top of raising awareness and driving engagement. Here’s how they can do it

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