Special Projects Archives

Featured

Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

TED Talk: How to Help Your Customers Become Their Future Selves

We’ll discuss what empathizing with your future self means for your customer relationships

PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

Wayback Machine: Tracking STARZ.com’s Path into the Streaming Age

Starz has been a staple of the TV and movie industry for almost three decades. Here, we look at how the company’s website has evolved over the years

It Was WandaVision After All: How Disney+ Nailed Marketing for Superheroes

WandaVision wasn’t supposed to kick off Marvel’s latest superhero phase, but Disney’s stellar marketing made it work

Ads We Loved: April 2022

From plankwalking shipmates to the revival of classic tunes, these brands use humor to reach their audience

TED Talk: What Makes (Customer) Relationships Last?

Can knowing how friendships work help us improve the way we approach our customer relationships?

Podcasts for Marketing Leaders: April 2022

We curate, you listen, stay in the loop, and become an even more complete marketing leader, month after month. Deal?

A Letter to Sam Faillace: An Update on Sunbasket’s Basic CRM Tactics

Revisiting the original score we gave the meal kit service on our “7 commandments of CRM” examination

What AT&T Teaches Us About Transparency

When AT&T’s brand reputation gets damaged, transparency offers one way to move forward

A Letter to Nikki Neuburger: An Update on lululemon’s Basic CRM Tactics

Revisiting the analysis of the athletic apparel retailer on our “7 commandments of CRM” series