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Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

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Ads We Loved: Post-Covid Lockdowns and Love for Dad

Brands channel the excitement of reunions as lockdown eases, plus some cuteness for Father’s Day

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Is Carter’s Pampering Customers the Right Way?

Let’s find out if the American designer of children's apparel is treating customers to CRM’s basic best practices

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PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

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A Letter to Nick Wilcox: An Update on The White Company’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows one improvement, but two crucial best practices are still lacking

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Podcasts We Loved: May 2021

Hear from inspiring entrepreneurs, Barak Obama (on Conan!), Spike Lee, analysis on AT&T's failed Streaming Wars campaign, the Gates' divorce, and more

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Wayback Machine: Kohl’s Digs Deep to Enhance Digital Sales

One of the most well-known department stores around — but has only recently been able to find its true footing in the competitive world of eCommerce

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Ads We Loved: Brands Show Their Love for Mom

Emotional and creative ad examples every brand should follow for effective advertising

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Relationship Marketing 107: To Infinity and Beyond

Going forward, marketing success will depend on consumer relationships built on trust and respect

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A Letter to David Devany: An Update on Iceland Food’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows a couple of improvements – but one thing crucial is still missing

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Podcasts We Loved: April 2021

Marketing = constant learning. So here are 10 fresh podcast episodes that will help you become a better marketer (warning: they're NOT about marketing)

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