Special Projects Archives

Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

Featured

Blue Apron vs. Sun Basket: Did You Build the Right Basket?

Work up an appetite with these delicious meal kit services– one from the East Coast and the other made in the West – who will win the CRM hunger wars?

PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

Get Your Data Straight, Before It’s Too Late

PostFunnel’s Partner Advisory brings you the POV of those catering to the marketing industry regarding the most crucial issues marketers face right now

How an Insane 2020 Changed the CRM Job Market

Whether you are on the hiring manager or the candidate side, you should be aware of how COVID changed the way CRM marketers look at their careers

SAS Shoes: How to Reinvent Your Brand with Authenticity

There’s a fine line between updating your brand image and staying true to your values. SAS shows us it’s possible to do both

Ads We Loved: The Travis Meal, TikTok, and the Unfinished Billboard

Here are the best ads and campaigns from around the web (and TV) from the past month

888 vs. Betway – Who Won the CRM Match?

On Brand Prix #11 we compare two HUGE online casino brands that are on the forefront of the global gaming market. Who will be the big winner?

High Loyalty: The Complete Customer Loyalty Series

From definition to execution, measurement to implementation, technology to culture - here's how to make Customer Loyalty the priority it needs to be

Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

Podcasts We Loved: August 2020

Here’s a list of 10 podcast episodes we think will make anyone who listens to them a better marketer. Though, they are not all about marketing. Not at all

Ticketmaster and the Power of Relationship Marketing

Ticketmaster proves that to thrive as a digital marketplace, relationships are just as important as products