Special Projects Archives

Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Blue Apron vs. Sun Basket: Did You Build the Right Basket?

Work up an appetite with these delicious meal kit services– one from the East Coast and the other made in the West – who will win the CRM hunger wars?

PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

888 vs. Betway – Who Won the CRM Match?

On Brand Prix #11 we compare two HUGE online casino brands that are on the forefront of the global gaming market. Who will be the big winner?

High Loyalty: The Complete Customer Loyalty Series

From definition to execution, measurement to implementation, technology to culture - here's how to make Customer Loyalty the priority it needs to be

Not Enough Personalization

Looking into the results of the first 10 times we analyzed brands' basic CRM tactics according to our "7 commandments" shows where the improvement is needed

Podcasts We Loved: August 2020

Here’s a list of 10 podcast episodes we think will make anyone who listens to them a better marketer. Though, they are not all about marketing. Not at all

Ticketmaster and the Power of Relationship Marketing

Ticketmaster proves that to thrive as a digital marketplace, relationships are just as important as products

Ads We Loved: See How the Biggest Brands Stay Relevant and Helpful

The coronavirus crisis is still heavily impacting our lives. No brand should ignore that in their messaging

Online Gaming Trends: Olympic’s Absence Still Felt

So Europe's major football leagues return to play. But how did customers react, and did it hurt other online games? Quick data-dive into industry benchmarks

Is It Time To ‘Sell, Sell, Sell’ Again?

Last month a few marketing execs talked about their experience leading CRM teams during the pandemic outbreak. We summarized the highlights for you

Our Favorite Podcasts From July 2020

Top podcast episodes from the past month we think you'd find valuable