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Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

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A Letter to Lizzy Foster: an Update on Farmison &Co.’s Basic CRM Tactics Score

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination

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Marketing Lessons from TED Talks: The Creative Power of Intuition

Netflix CMO Bozoma Saint John loves data — but she also knows not to shut out intuitive thinking entirely. Here’s what she has to say about it

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McDonald’s Marketing Strategy: Staying Transparent While Under Fire

Read about McDonald’s latest marketing strategy: to counter negative brand perceptions with transparency — which seems to be paying off

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Wayback Machine: Tracking Decathlon’s Ascent to Ecommerce Success

Decathlon is the leading retailer in the sporting goods industry and is making major waves in the ecommerce world. Heres a deep dive into the brand

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The North Face Brand Marketing Strategy

Learn how The North Face was able to survive a genuine marketing crisis when it emerged, prioritizing brand authenticity over gimmicks.

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PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

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How Marketing Leaders Can Create Synergy With Sales Teams

The relationship between sales and marketing teams is changing, but one thing remains the same — consistent growth requires working together

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Life Through a Marketing Lens: Subscribers Exclusive

From branding to customer relationship and everything in between: top world events and what they mean for marketers

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The Client’s Guide to Managing Agency Relationships

Advertising agencies are invaluable resources for marketing departments. Here’s how to get the most of the relationship

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A Letter to Adolfo Villagomez, an Update on The Home Depot’s Basic CRM Tactics

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination

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