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Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

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TED Talk: How to Help Your Customers Become Their Future Selves

We’ll discuss what empathizing with your future self means for your customer relationships

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PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

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Wayback Machine: Tracking STARZ.com’s Path into the Streaming Age

Starz has been a staple of the TV and movie industry for almost three decades. Here, we look at how the company’s website has evolved over the years

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It Was WandaVision After All: How Disney+ Nailed Marketing for Superheroes

WandaVision wasn’t supposed to kick off Marvel’s latest superhero phase, but Disney’s stellar marketing made it work

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Ads We Loved: April 2022

From plankwalking shipmates to the revival of classic tunes, these brands use humor to reach their audience

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TED Talk: What Makes (Customer) Relationships Last?

Can knowing how friendships work help us improve the way we approach our customer relationships?

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Podcasts for Marketing Leaders: April 2022

We curate, you listen, stay in the loop, and become an even more complete marketing leader, month after month. Deal?

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A Letter to Sam Faillace: An Update on Sunbasket’s Basic CRM Tactics

Revisiting the original score we gave the meal kit service on our “7 commandments of CRM” examination

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What AT&T Teaches Us About Transparency

When AT&T’s brand reputation gets damaged, transparency offers one way to move forward

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A Letter to Nikki Neuburger: An Update on lululemon’s Basic CRM Tactics

Revisiting the analysis of the athletic apparel retailer on our “7 commandments of CRM” series

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