Special Projects Archives

Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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William Hill vs. Paddy Power: Let the CRM Games Begin

Two of the world’s leading gaming operators were appointed as the contestants. Who do you think will be the big CRM winner?

PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

A Letter to David Devany: An Update on Iceland Food’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows a couple of improvements – but one thing crucial is still missing

Podcasts We Loved: April 2021

Marketing = constant learning. So here are 10 fresh podcast episodes that will help you become a better marketer (warning: they're NOT about marketing)

Relationship Marketing 106: So Many Channels, So Little Time

Marketers have more ways than ever to connect with consumers, but those consumers have an unprecedented level of control over what they see

Wayback Machine: The Past, Present, and Future of eCommerce at Lowe’s

Lowe’s has had a strong web presence as far back as 1999. It’s no surprise, then, that its eCommerce website continues to grow today

TED Talks: How Socrates Can Help You Better Understand Your Customers

Socrates approach to teaching, learning, and guidance can lead you to a much deeper understanding of how to best serve your customers

Ads We Loved: From talking squirrels to cold calls from ‘Stone Cold’ Steve Austin

These seven brands keep us entertained with outstanding creativity

From the Vault: Customer Journey

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Customer Journey

A Letter to Sarah Brereton: An Update on Gymshark’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows that Gymshark improved in some areas, but they’ve still got some work to do to stay in shape

From the Vault: AI

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: AI