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Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

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Wayback Machine: Documenting Under Armour’s Success in eCommerce

Under Armour has all but become a household name, thanks in large part to its innovative approach to eCommerce

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PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

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Marketing Lessons from Non-Marketing TED Talks: 5 Ways to Listen Better (to Your Customers)

Every marketer understands the importance of listening to their customers — but it isn’t always easy

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B2CMO Series: Hiring Like a Boss

There’s no such thing as fixed marketing skills. CMOs who hire for creativity, problem-solving, and diversity will find ways to overcome any obstacle

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Podcasts We Loved: June 2021

Here's our monthly list of recent podcast episodes marketers should listen to. And not because they’re about marketing (most of them aren’t)

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Marketing Lessons from Non-Marketing TED Talks: How to Have Constructive Conversations

Engaging with your customers is the key to understanding who they are, and what they need from your brand. Make the most out of every conversation you have

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A Letter to Paul Ray: An Update on N Brown Group’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows

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Wayback Machine: The History of Sephora’s Website

Sephora is one of the biggest beauty brands in the world — and has been a dominant force in the ecommerce realm for the last twenty years

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Ads We Loved: Post-Covid Lockdowns and Love for Dad

Brands channel the excitement of reunions as lockdown eases, plus some cuteness for Father’s Day

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Is Carter’s Pampering Customers the Right Way?

Let’s find out if the American designer of children's apparel is treating customers to CRM’s basic best practices

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