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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

A Letter to Lizzy Foster: an Update on Farmison &Co.’s Basic CRM Tactics Score

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination

Marketing Lessons from TED Talks: The Creative Power of Intuition

Netflix CMO Bozoma Saint John loves data — but she also knows not to shut out intuitive thinking entirely. Here’s what she has to say about it

McDonald’s Marketing Strategy: Staying Transparent While Under Fire

Read about McDonald’s latest marketing strategy: to counter negative brand perceptions with transparency — which seems to be paying off

Wayback Machine: Tracking Decathlon’s Ascent to Ecommerce Success

Decathlon is the leading retailer in the sporting goods industry and is making major waves in the ecommerce world. Heres a deep dive into the brand

The North Face Brand Marketing Strategy

Learn how The North Face was able to survive a genuine marketing crisis when it emerged, prioritizing brand authenticity over gimmicks.

PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

How Marketing Leaders Can Create Synergy With Sales Teams

The relationship between sales and marketing teams is changing, but one thing remains the same — consistent growth requires working together

Life Through a Marketing Lens: Subscribers Exclusive

From branding to customer relationship and everything in between: top world events and what they mean for marketers

The Client’s Guide to Managing Agency Relationships

Advertising agencies are invaluable resources for marketing departments. Here’s how to get the most of the relationship

A Letter to Adolfo Villagomez, an Update on The Home Depot’s Basic CRM Tactics

Revisiting the original score we gave the brand on our “7 commandments of CRM” examination