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Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

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Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research

Curiosity is the key to progress in any domain — including marketing

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Ads We Loved: September to Remember and all that Jazz

All the ads we loved this month

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Marketing Lessons from Non-Marketing TED Talks: Why We Serve Our Customers

Leadership expert, Simon Sinek, explains how these difficult times can help remind both individuals and organizations of their true purpose

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PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

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A Letter to Sara Tervo of EXPRESS: An Update on the Brand’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of EXPRESS reveals some minor improvement

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Life Through a Marketing Lens: Subscribers Exclusive

From branding to customer relationship and everything in between: top world events and what they mean for marketers

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B2CMO Series: Revenue-Driven- The Rise of a New Type of CMO

Modern marketers are being asked to generate revenue on top of raising awareness and driving engagement. Here’s how they can do it

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A Letter to Nick Thomas: An Update on Holland & Barrett’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination of the brand isn’t bearing great news

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Marketing Lessons from Non-Marketing TED Talks: Building Stronger Brand Community

Want to create a branded community of engaged, loyal customers? Check out what Adam Grant has to say about becoming a more giving organization

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Wayback Machine: A Look Back at Naked Wines’ Dominance (And One Big Miss)

Naked Wines is all but synonymous with the D2C wine. Here’s a look back at how the brand has grown its international empire

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Ads We Loved: Hot Ad Summer

Purring cats, psychic readings, and rap stars are the stuff the hottest ads for August are made of!

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