Special Projects Archives

Special Projects

A wide range of unique series, brand-specific techniques, analyses, strategies, and marketing takes – written by top CRM authors

Featured

William Hill vs. Paddy Power: Let the CRM Games Begin

Two of the world’s leading gaming operators were appointed as the contestants. Who do you think will be the big CRM winner?

PostFunnel’s CRM Job Board

Your weekly updated source to the latest, most exciting CRM job openings out there

From the Vault: Customer Journey

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Customer Journey

A Letter to Sarah Brereton: An Update on Gymshark’s Basic CRM Tactics

Revisiting our “7 commandments of CRM” examination shows that Gymshark improved in some areas, but they’ve still got some work to do to stay in shape

From the Vault: AI

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: AI

Podcasts We Loved: March 2021

Marketing = Constant learning. Here are 10 podcast episodes that will help you keep up with things marketers should know

From the Vault: SEO

Here we curate our best archival items around a specific topic for you. Think of it as an ad-hoc ebook. This time: SEO. Worth a bookmark?

Way Back Machine: How Best Buy’s Website Has Evolved with the Digital Consumer

Best Buy – the retailer whose made some impactful changes to its site experience over the years

From the Vault: Multichannel Marketing

Here we curate our best archival items around a specific topic. Think of it as an ad-hoc ebook. This time: Multichannel Marketing

Relationship Marketing 105: The Brands Get Personal

The parallel rise of social media and smartphones made it easier than ever to keep in touch — while giving marketers new ways to connect

Marketing Lessons from TED Talks: How Changing Your Story Can Change Your Life

Take control of your company’s story, and you’ll take control of your business’ destiny