Matt Duczeminski
Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.
More by Matt Duczeminski
Wayback Machine: Tracking STARZ.com’s Path into the Streaming Age
Matt Duczeminski | 05.17.2022
TED Talk: What Makes (Customer) Relationships Last?
Matt Duczeminski | 04.28.2022
Internet Archive: Tracking O2 UK’s Digital Evolution
Matt Duczeminski | 04.18.2022
Wayback Machine: Forthglade Natural Pet Food’s Path to Ecommerce Success
Matt Duczeminski | 03.12.2022
Marketing Lessons from TED Talks: Helping Your Customers Overcome Perfectionism
Matt Duczeminski | 03.17.2022
Wayback Machine: Pets at Home’s Journey to Purr-fection
Matt Duczeminski | 02.19.2022
Marketing Lessons From TED Talks: The “Forgotten Middle” of Your Customer Base
Matt Duczeminski | 02.12.2022
Wayback Machine: Camping World
Matt Duczeminski | 01.22.2022
Lessons from Non-Marketing TED Talks: How to Get Better Feedback From Your Customers
Matt Duczeminski | 01.18.2022
Wayback Machine: LEGO Kid-Friendly Digital Evolution
Matt Duczeminski | 12.22.2021
Marketing Lessons from TED Talks: Leaving the World Better Than You Found It
Matt Duczeminski | 12.18.2021
Wayback Machine: Tracking Decathlon’s Ascent to Ecommerce Success
Matt Duczeminski | 11.20.2021
Marketing Lessons from TED Talks: The Creative Power of Intuition
Matt Duczeminski | 11.23.2021
Embracing Artificial Intelligence to Improve Customer Effort Score
Matt Duczeminski | 01.11.2022
Wayback Machine: The History of the Gap’s Website
Matt Duczeminski | 10.23.2021
Marketing Lessons from Non-Marketing TED Talks: What’s True About Our Customers?
Matt Duczeminski | 10.19.2021
Wayback Machine: Dairy Queen Takes its Reign Online
Matt Duczeminski | 09.27.2021
Marketing Lessons from Non-Marketing TED Talks: Why We Serve Our Customers
Matt Duczeminski | 09.20.2021
Wayback Machine: A Look Back at Naked Wines’ Dominance (And One Big Miss)
Matt Duczeminski | 08.30.2021
Marketing Lessons from Non-Marketing TED Talks: Building Stronger Brand Community
Matt Duczeminski | 08.31.2021
What is Social CRM, and Why Should You Be Using It?
Matt Duczeminski | 08.03.2021
Wayback Machine: Documenting Under Armour’s Success in eCommerce
Matt Duczeminski | 07.22.2021
Marketing Lessons from Non-Marketing TED Talks: 5 Ways to Listen Better (to Your Customers)
Matt Duczeminski | 07.13.2021
Wayback Machine: The History of Sephora’s Website
Matt Duczeminski | 06.24.2021
Marketing Lessons from Non-Marketing TED Talks: How to Have Constructive Conversations
Matt Duczeminski | 06.28.2021
Wayback Machine: Kohl’s Digs Deep to Enhance Digital Sales
Matt Duczeminski | 05.28.2021
Is Your Company Ready for a New CRM?
Matt Duczeminski | 06.01.2021
Marketing Lessons from Non-Marketing TED Talks: The Case for Curiosity-Driven Research
Matt Duczeminski | 05.27.2021
Wayback Machine: The Past, Present, and Future of eCommerce at Lowe’s
Matt Duczeminski | 04.22.2021
Marketing Lessons from TED Talks: How Socrates Can Help You Understand Your Customers
Matt Duczeminski | 04.20.2021
5 Customer Experience Mistakes That Can Kill Your Retention Rates
Matt Duczeminski | 04.12.2021
4 Important Reasons to Hop on the Social Commerce Bandwagon
Matt Duczeminski | 04.06.2021
Wayback Machine: How Best Buy’s Website Has Evolved with the Digital Consumer
Matt Duczeminski | 03.25.2021
Marketing Lessons from TED Talks: How Changing Your Story Can Change Your Life
Matt Duczeminski | 03.22.2021
5 Vital Ways AI Can Supercharge Your Relationship Marketing Efforts
Matt Duczeminski | 03.04.2021
Using Downsells to Save Missed Opportunities and Avoid Churn
Matt Duczeminski | 03.02.2021
Marketing Lessons from TED Talks: Mel Robbins on How to Stop Screwing Yourself
Matt Duczeminski | 02.15.2021
How Your Marketing Team Can Evolve Through the AI Revolution
Matt Duczeminski | 02.01.2021
Using Conversational Marketing at Each Stage of the Customer Lifecycle
Matt Duczeminski | 02.04.2021
Marketing Lessons from Non-Marketing TED Talks: Using Reverse Mentoring
Matt Duczeminski | 01.19.2021
6 Important Lessons We Learned About Customer Retention in 2020
Matt Duczeminski | 01.09.2021
4 Customer Experience Management Stats — and What They Mean for Your Business
Matt Duczeminski | 01.02.2021
Marketing Lessons from Non-Marketing TED Talks: Why Customer Safety is Crucial
Matt Duczeminski | 12.21.2020
How Retailers Will Be Using Artificial Intelligence In 2021 (and Beyond)
Matt Duczeminski | 12.26.2020
How 3 Big-Name Brands Thrived During the COVID-19 Crisis – and What You Can Learn from Them
Matt Duczeminski | 12.05.2020
5 Non-Marketing TED Talks with Valuable Takeaways for Your Business
Matt Duczeminski | 11.28.2020
4 Trends in the Marketing World Made Possible by Artificial Intelligence
Matt Duczeminski | 12.01.2020
Top Mobile Personalization Trends
Matt Duczeminski | 11.07.2020
What Google Page Experience Means for the Future of B2C SEO
Matt Duczeminski | 09.28.2020
Are You Focused Just on Content Marketing, Or Content Selling?
Matt Duczeminski | 09.19.2020
5 Brands Using Influencers to Strengthen Customer Relationships
Matt Duczeminski | 09.05.2020
4 Retail Marketing Trends to Keep in Mind
Matt Duczeminski | 09.01.2020
How Operating Remotely Has Shifted Priorities for B2C Companies
Matt Duczeminski | 08.01.2020
Steering your On and Offline Shoppers into your Brick-and-Mortar
Matt Duczeminski | 08.04.2020
12 Brands That Nailed Their Quarantine Emails
Matt Duczeminski | 07.28.2020
Zero-Party Data: What It Is, and Why You Should Be Using It
Matt Duczeminski | 07.15.2020
Empower Your Customers with Advanced Self-Service Options
Matt Duczeminski | 07.01.2020
Keep Churn to the Bare Minimum Using Lifecycle Marketing
Matt Duczeminski | 06.29.2020
Losing Your Best Customers to Churn? Change the Way You Reward Them
Matt Duczeminski | 06.06.2020
Reevaluating Your Brand’s Value Proposition Amidst the COVID-19 Shutdown
Matt Duczeminski | 05.02.2020
Analyzing the Content-Driven Era of Experiential Marketing
Matt Duczeminski | 05.20.2020
8 Excellent Copy-writing Examples to Add to Your Swipe File
Matt Duczeminski | 04.22.2020
Personalization Isn’t Just About Content—It’s About the Customer Experience
Matt Duczeminski | 04.18.2020
Why Retailers Need to Hop on the BOPIS Bandwagon (And How to Go About It)
Matt Duczeminski | 04.14.2020
Client Onboarding in 2020: Keeping the Customer Engaged and Moving Forward
Matt Duczeminski | 04.03.2020
How Marketers Can Best Utilize Google Cloud Platform
Matt Duczeminski | 03.21.2020
5 Critical Steps to Rebranding
Matt Duczeminski | 03.04.2020
How to Measure the Success of Your Marketing Plan
Matt Duczeminski | 02.22.2020
Why Does Viral Content Go Viral—and How Can You Make It Happen?
Matt Duczeminski | 03.03.2020
Six Tips for Writing Killer Facebook and Google Ads
Matt Duczeminski | 02.19.2020
Should You Rethink Your Incentivization Plan?
Matt Duczeminski | 01.30.2020
Measure Your Content Marketing Success
Matt Duczeminski | 01.20.2020
What Makes a Brand Voice and How it Affects Your Customers
Matt Duczeminski | 01.07.2020
How to Create A Reactivation Plan of Value
Matt Duczeminski | 12.26.2019
How and Why the Role of CMO Continues to Evolve
Matt Duczeminski | 12.16.2019
5 Key Lessons from Starbucks’ Recent Rebranding
Matt Duczeminski | 12.11.2019
7 Questions to Ask When Hiring a PR Firm
Matt Duczeminski | 12.04.2019
Three Recent Viral Marketing Moments—and What You Can Learn from Them
Matt Duczeminski | 11.23.2019
24 Agility-Enhancing Marketing Tools for Small Businesses on a Tight Budget
Matt Duczeminski | 11.12.2019
5 Tips to Keep Customers Engaged After Black Friday/Cyber Monday
Matt Duczeminski | 11.05.2019
5 Major Testing Flaws to Avoid In Your Marketing Initiatives
Matt Duczeminski | 11.03.2019
Make Sure You’re Rewarding Your Loyal Customers Enough
Matt Duczeminski | 10.16.2019
The Key Limitations in Calculating and Predicting CLV
Matt Duczeminski | 09.28.2019
Matching Promotions and Offers with the Right Customer Segments
Matt Duczeminski | 09.17.2019
Banning Serial Returners: Is It Worth It?
Matt Duczeminski | 09.04.2019
Companies are Giving Consumers Control Over their Data—Here’s Why
Matt Duczeminski | 08.26.2019
Interactivity and Personalization: The Future of Video Marketing
Matt Duczeminski | 08.13.2019
How to Win Back Late-Churn Customers (Part II)
Matt Duczeminski | 07.29.2019
How to Win Back Quick-Churn Customers
Matt Duczeminski | 07.24.2019
Make the Most Out of Product Returns and Exchanges
Matt Duczeminski | 07.15.2019
5 Things Data-Driven Marketers Do Every Day
Matt Duczeminski | 07.03.2019
Opted for an In-House CRM? Here’s What You Should Know
Matt Duczeminski | 06.18.2019
5 Tips from Companies that Put Customer Centricity Up Front
Matt Duczeminski | 06.11.2019
5 Great Mother’s Day Campaigns – And What We Can Learn from Them
Matt Duczeminski | 06.05.2019
How Stitch Fix Uses Data to Increase Sales and Engage Customers
Matt Duczeminski | 05.30.2019
Sprinkling Authenticity into Your Promotional Emails
Matt Duczeminski | 05.20.2019
Inject Authenticity into Your Promotional Emails
Matt Duczeminski | 05.16.2019
Take a Step Back to Build the Ultimate Content Marketing Checklist
Matt Duczeminski | 05.06.2019
Getting Back to Basics with Old-Fashioned Market Research
Matt Duczeminski | 04.30.2019
Creating the Most Appealing Images for Your Email and Content Marketing
Matt Duczeminski | 04.25.2019
Why Customers Don’t View Package Design the Same Way Anymore
Matt Duczeminski | 04.10.2019
Is Your Company Ready to Start Creating Paid Content?
Matt Duczeminski | 03.13.2019
How Companies Can Embrace Customer Centricity
Matt Duczeminski | 03.07.2019
Three Amazing (and Two Meh) eCommerce Newsletter Designs
Matt Duczeminski | 02.28.2019
Is Social Media Destroying Valuable Content?
Matt Duczeminski | 02.21.2019
Netflix: The Biggest Innovator in Marketing?
Matt Duczeminski | 02.14.2019
Customer Centricity Is Taking Over. Are You There Yet?
Matt Duczeminski | 02.06.2019
Creating Viral Content Begins With a Powerful and Engaging Headline…
Matt Duczeminski | 01.30.2019
Video Marketing Stats and Best Practices to Take With You Into 2019
Matt Duczeminski | 01.24.2019
The Power of Testimonials
Matt Duczeminski | 01.19.2019
The Holidays are Over. How To Keep the Momentum Going With Your Customers?
Matt Duczeminski | 01.05.2019
The Three Main Elements of SEO
Matt Duczeminski | 12.29.2018
What is a Chief Digital Officer – And Does Your Company Need One?
Matt Duczeminski | 12.20.2018
GDPR Six Months Later: What Have We Learned So Far?
Matt Duczeminski | 12.12.2018
Looking Back on 2018: What Have We Learned About Customer Retention?
Matt Duczeminski | 12.05.2018
From Smart to SCRUM: Creating Alignment In Your Marketing Department
Matt Duczeminski | 12.01.2018
Metrics That Matter: Measuring the Effectiveness of Marketing Campaigns
Matt Duczeminski | 11.22.2018
Which Paid Traffic Method is Right for Your Business?
Matt Duczeminski | 11.13.2018
Spotlight on Zara’s Marketing Strategy: a Brand that Spends Next to Nothing on Advertising
Matt Duczeminski | 11.05.2021
Lead Generation Metrics: Quality Over Quantity Or Vice-Versa?
Matt Duczeminski | 10.10.2018
Your Guide to Increasing Purchase Frequency
Matt Duczeminski | 09.26.2018
How Behavioral Psychology Affects Your Retention Strategies
Matt Duczeminski | 10.22.2018
What WhatsApp Business Teaches Us about Interacting with the Modern Consumer
Matt Duczeminski | 09.19.2018
A/B Testing Your Email Campaigns: Benefits and Drawbacks
Matt Duczeminski | 09.08.2018
Get Customers to Fulfill their Destiny as VIPs
Matt Duczeminski | 08.25.2018
Your Email Address Got Blacklisted – Now What?
Matt Duczeminski | 08.11.2018
Finding the Right Marketing Channels for Your Close-Knit CX
Matt Duczeminski | 08.02.2018
Marketing Your ‘Taboo’ Product Shouldn’t Be A Risky Endeavor
Matt Duczeminski | 07.14.2018
The Pros and Cons of Multi-Channel Marketing
Matt Duczeminski | 06.26.2018
Should UGC Be Part of Your Retention Strategy?
Matt Duczeminski | 06.13.2018
Getting Your Customers To Show And Tell
Matt Duczeminski | 06.09.2018
Here’s What The Perfect Onboarding Message Looks Like
Matt Duczeminski | 05.31.2018
You’ve Got A Friend In Your Chatbot
Matt Duczeminski | 05.02.2018
2 Fundamental Misconceptions About Customer Centricity
Matt Duczeminski | 04.18.2018
How to Stop Your Retention Bucket from Leaking
Matt Duczeminski | 04.11.2018
All On Board! Roll Out The Welcome Mat
Matt Duczeminski | 04.06.2018
What Is Troll Marketing and Is It Worth The Risk?
Matt Duczeminski | 03.28.2018
Care To Share? You Should In Sharing Economies
Matt Duczeminski | 03.14.2018
5 Industry Examples of When Data Saved Marketing
Matt Duczeminski | 03.07.2018
How to Create Synergy in Your Sales and Marketing Teams
Matt Duczeminski | 02.17.2018
What Can You Say? Plenty
Matt Duczeminski | 02.05.2018
Is Email Marketing Still Effective? Uhh… YEAH!
Matt Duczeminski | 01.29.2018
Your Customers Want You to Really Know Them. Here’s How
Matt Duczeminski | 01.19.2018
All Good Newsletters are Alike, Each Bad Newsletter is Bad in Its Own Way
Matt Duczeminski | 12.27.2017
Dear Customer, Please Come Back
Matt Duczeminski | 12.16.2017
Dear Customer, Have We Done Enough to Get You to Stay?
Matt Duczeminski | 12.15.2017
The Pre-Purchase Magic: Nurture Loyalty in Your Future Customers
Matt Duczeminski | 12.07.2017
Wake Up and Check in on Your Customers
Matt Duczeminski | 11.23.2017
Why What You Say and Do Affects the Bottom Line
Matt Duczeminski | 11.17.2017
Is Your Company Faux-Customer Centric?
Matt Duczeminski | 11.09.2017
Identify The 3 Things All At-Risk Customers Do
Matt Duczeminski | 10.27.2017
You’ve Helped Your Customers Reach Their Goal…Now What?
Matt Duczeminski | 10.17.2017
Predicting Your Customers Pain Points Before They Arise Without Being a Fortune Teller
Matt Duczeminski | 10.09.2017
The Necessity for People Power in a Technological Era
Matt Duczeminski | 09.27.2017
They Scratch Your Back, You Scratch Theirs – How to Incentivize Brand Evangelism
Matt Duczeminski | 09.21.2017
Why Attributing ROI to Retention Marketing Campaigns Isn’t your Smartest Bet
Matt Duczeminski | 09.12.2017
Should You Tailor Your Retention Strategies Depending on Your Industry?
Matt Duczeminski | 09.11.2017
Analyzing Retention Rate for Subscription-Based Businesses
Matt Duczeminski | 09.01.2017
3 Wacky Customer Retention Campaigns – and Why They Worked
Matt Duczeminski | 08.25.2017
The 3 Most Overhyped Marketing Trends You Shouldn’t Follow
Matt Duczeminski | 07.28.2017
4 Key Ways to Avoid Cart Abandonment and Increase Sales
Matt Duczeminski | 07.14.2017
The Holy Grail is Evangelism and it Starts with an Effective Referral Program
Matt Duczeminski | 07.04.2017
Loyalty on Instagram: What Retention Marketers Need to Know
Matt Duczeminski | 07.05.2017
Turning Your Clients into Brand Evangelists
Matt Duczeminski | 06.29.2017
Taking The Victorious Dive into The Segmentation Pool
Matt Duczeminski | 06.22.2017
Don’t Speed Date Your Customers
Matt Duczeminski | 06.06.2017
The Price of Customer Diversity: Segment Or Wither
Matt Duczeminski | 06.08.2017
Double-edged Happiness: Retain your Team Before your Clients
Matt Duczeminski | 05.17.2017
