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Customer Modeling

The Price of Customer Diversity: Segment Or Wither

As your customer base grows, it becomes harder to know every one of your patrons. At that stage, you will no longer be able to implement a one-size-fits-all approach to marketing and engagement. Segmentation is your only hope, but it must be done wisely. Here's how you can excel at it

Matt Duczeminski
June 08 2017

Matt Duczeminski

Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.

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