Customer Modeling

The Price of Customer Diversity: Segment Or Wither

As your customer base grows, it becomes harder to know every one of your patrons. At that stage, you will no longer be able to implement a one-size-fits-all approach to marketing and engagement. Segmentation is your only hope, but it must be done wisely. Here's how you can excel at it

Matt Duczeminski
June 08 2017

5 Soft Skills Every Marketer Should Have

Sarah LeBoeuf | 07.09.2021

3 Creative Ways to Reduce Churn

Sarah LeBoeuf | 14.08.2021

The Do’s & Don’ts of Apologizing

Sarah LeBoeuf | 05.08.2021

Members Only: The Amazon Prime Model

Ariella Brown | 31.05.2021