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Strategy

The Price of Customer Diversity: Segment Or Wither

As your customer base grows, it becomes harder to know every one of your patrons. At that stage, you will no longer be able to implement a one-size-fits-all approach to marketing and engagement. Segmentation is your only hope, but it must be done wisely. Here's how you can excel at it

Matt Duczeminski
June 08 2017

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