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CRM Strategy

Spotlight on Zara: Lessons from a Brand that Spends Next to Nothing on Ads

Fast-fashion giant Zara is worth over $13 billion - despite spending less than 0.5% of its annual revenue on advertising. Learn why

Matt Duczeminski
November 05 2018

Matt Duczeminski

Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.

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