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Customer Modeling

The Key Limitations in Calculating and Predicting CLV

Calculating and predicting Customer Lifetime Value may seem straightforward, but the margin for error is high when using inadequate methods.

Matt Duczeminski
September 28 2019

Matt Duczeminski

Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.

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