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Marketing Orchestration

A/B Testing Your Email Campaigns: Benefits and Drawbacks

A/B testing your email campaigns is a move in the right direction, the only direction, but you have to know how. Here's your manual to doing it right

Matt Duczeminski
September 08 2018

Matt Duczeminski

Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.

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