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Customer Modeling

Matching Promotions and Offers with the Right Customer Segments

While discounts and other offers aren’t going away, brands have moved on to campaigns tailored to specific members of their customer base.

Matt Duczeminski
September 17 2019

Matt Duczeminski

Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.

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