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Strategy

2 Fundamental Misconceptions About Customer Centricity

Being customer-focused is NOT being customer-centered, but many companies mistakenly think it is. Use this actionable advice to help you sort it out

Matt Duczeminski
April 18 2018

Matt Duczeminski

Matt is a professional writer specializing in helping entrepreneurs improve relationships with their customers. He lives in Philadelphia with his wife, Sarah, and he'd probably get a lot more work done if his cat would stop bothering him.

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