Ben Jacobson
Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.
More by Ben Jacobson
5 Tips for Getting in on the Direct-to-Consumer eCommerce Revolution
Ben Jacobson | 09.11.2019
3 Helpful Questions to Ask eComm Customers Post-Purchase
Ben Jacobson | 07.08.2019
4 Examples of Businesses That Defy Freemium’s Bad Rap
Ben Jacobson | 06.10.2019
14 Experts Talk About the 4 Types of Content Your Customers Need Most
Ben Jacobson | 05.11.2019
4 Retention Marketing Trends You Need to Address in 2019
Ben Jacobson | 02.18.2019
Come Again: Maximizing Value of Holiday Season’s Customers
Ben Jacobson | 01.16.2019
4 Tools That Make Delighting Your Customers Easier
Ben Jacobson | 12.06.2018
How to Get More Value from Successfully Retained Customers
Ben Jacobson | 11.28.2018
Using Brand Personality to Delight Customers
Ben Jacobson | 11.15.2018
Churning, Churning, Churned: 20 Ways to Win Back Customers
Ben Jacobson | 09.24.2018
How to Audit Your Customer Onboarding in 4 Simple Steps
Ben Jacobson | 10.04.2018
The Case Against Net Promoter Score
Ben Jacobson | 08.29.2018
Should Product Marketers Prioritize Referrals Over Retention?
Ben Jacobson | 08.13.2018
How Mobile App Retention Is Evolving
Ben Jacobson | 07.19.2018
Should You Be Listening to Your Customers Less?
Ben Jacobson | 07.03.2018
Why Your North Star Metric Might Be Sending You South
Ben Jacobson | 06.06.2018
Is the Freemium Software Pricing Model a Retention Killer?
Ben Jacobson | 05.09.2018
8 Tools to Keep Your Marketing, Sales and Customer Success Teams Aligned
Ben Jacobson | 04.26.2018
How to Use Transparency to Improve Customer Retention
Ben Jacobson | 04.04.2018
3 Customer Segmentation Models Every Marketer Should Consider
Ben Jacobson | 03.29.2018
What to Look For in Your Customer Data to Maximize Retention
Ben Jacobson | 02.20.2018
4 KPIs You Should Track to Measure Ecommerce Retention
Ben Jacobson | 02.03.2018
4 Key Differences Between B2C and B2B Retention Marketing
Ben Jacobson | 01.16.2018
How Will Retention Marketing Change in 2018? We Asked 8 Experts
Ben Jacobson | 12.20.2017
No Retention Ace Would Go Without These Tools
Ben Jacobson | 10.02.2017
