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Strategy

Should Product Marketers Prioritize Referrals Over Retention?

Are we getting over-obsessed with minimizing churn and maximizing renewals? What if we were actually better off inspiring brand evangelism?

Ben Jacobson
August 13 2018

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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