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Customer Modeling

Should Product Marketers Prioritize Referrals Over Retention?

Are we getting over-obsessed with minimizing churn and maximizing renewals? What if we were actually better off inspiring brand evangelism?

Ben Jacobson
August 13 2018

5 Soft Skills Every Marketer Should Have

Sarah LeBoeuf | 07.09.2021

3 Creative Ways to Reduce Churn

Sarah LeBoeuf | 14.08.2021

The Do’s & Don’ts of Apologizing

Sarah LeBoeuf | 05.08.2021

Members Only: The Amazon Prime Model

Ariella Brown | 31.05.2021
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