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Strategy

Why Better Onboarding Means Less Churn: Proven Tactics You Can Try Today

Optimizing your onboarding in the name of maximizing retention is a skillful combination of understanding your customers, leveraging their behavior data, and making strategic improvements at every step in the process

Ben Jacobson
August 10 2017

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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