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Analysis

4 Retention Marketing Trends You Need to Address in 2019

Last year's challenges - declining organic reach and new customers' costs - aren’t showing signs of letting up. Here's how to revamp your retention strategy

Ben Jacobson
February 18 2019

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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