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Analysis

The Case Against Net Promoter Score

Is your product’s NPS the ultimate measurement of customer satisfaction, or is it an oversimplified ruse? Are you an NPS detractor or promoter?

Ben Jacobson
August 29 2018

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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