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What to Look For in Your Customer Data to Maximize Retention

Data collection is a given. We all know it's important. But without really knowing what to look for and how to use it, it won't really make a difference

Ben Jacobson
February 20 2018

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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