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Data Analysis, Strategy

Why Your North Star Metric Might Be Sending You South

There’s a fine line between focus and tunnel vision, and the north star metric seems to fall right on the border. Is it really best to have only one metric?

Ben Jacobson
June 06 2018

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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