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CRM Strategy

14 Experts Talk About the 4 Types of Content Your Customers Need Most

From the start of new customer onboarding through every stage of retention and renewal, content can help you achieve your goals. Here's some expert advice

Ben Jacobson
May 11 2019

Ben Jacobson

Ben Jacobson is a marketing strategy consultant who specializes in content, social media and influencer marketing for B2B firms. He contributes regularly to publications including MarketingLand, Search Engine Journal and the Orbit Media blog.

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