Lauren Dowdle
Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.
More by Lauren Dowdle
6 Examples of Great Mobile Marketing Campaigns
Lauren Dowdle | 04.23.2022
Best and Worst of Telecom Brands’ Emails
Lauren Dowdle | 04.05.2022
Best and Worst of Pet Brands’ Emails
Lauren Dowdle | 03.15.2022
4 CRM Lessons from ‘Emily in Paris’ Season 2
Lauren Dowdle | 02.05.2022
The Great Resignation
Lauren Dowdle | 01.15.2022
Customer Marketing Lessons to Take from 2021
Lauren Dowdle | 12.11.2021
How Brands Support Mental Health
Lauren Dowdle | 11.11.2021
Going Live or Going Extinct?
Lauren Dowdle | 04.02.2022
How to Build Relationships Like an Influencer
Lauren Dowdle | 12.20.2021
How Dairy Queen Creates Social Engagement
Lauren Dowdle | 09.02.2021
Win the Email Race
Lauren Dowdle | 08.24.2021
Why Focus on Generational Marketing
Lauren Dowdle | 07.12.2021
Loyal to Good Copy
Lauren Dowdle | 07.03.2021
Break the Rules of Content
Lauren Dowdle | 06.14.2021
Get More from Your Rewards Program
Lauren Dowdle | 06.07.2021
How COVID Helped Cure a Certain Generation of Technophobia
Lauren Dowdle | 05.22.2021
Marketing for Mobile in 2021
Lauren Dowdle | 05.13.2021
Say This, Not That
Lauren Dowdle | 05.11.2021
How to Cultivate Customers Using Social Media
Lauren Dowdle | 04.13.2021
Take Advantage of Product Returns
Lauren Dowdle | 02.11.2021
Bye, Doom and Gloom
Lauren Dowdle | 09.26.2020
Please, Leave!
Lauren Dowdle | 09.12.2020
The Future of Copywriting
Lauren Dowdle | 09.07.2020
How to Develop Your Brand on Social Media
Lauren Dowdle | 08.29.2020
Top Mobile Personalization Trends
Lauren Dowdle | 08.15.2020
Common Branding Mistakes to Learn From
Lauren Dowdle | 06.09.2020
How Branding Affects Consumer Behavior
Lauren Dowdle | 05.19.2020
File These Examples of Excellent Copywriting in the Inspiration Folder
Lauren Dowdle | 04.07.2020
How the 2019 Super Bowl Marketing Campaigns Stacked Up
Lauren Dowdle | 02.03.2020
Which Metrics Should You Measure for Brand Awareness?
Lauren Dowdle | 01.16.2020
The 7 Biggest Testing Flaws in Marketing
Lauren Dowdle | 12.28.2019
11 Perfectly Written Subject Lines
Lauren Dowdle | 12.05.2019
9 Free Resources to Perfect Your Marketing Skills
Lauren Dowdle | 11.26.2019
How Brands Should Prepare for China’s Singles Day
Lauren Dowdle | 10.24.2019
Email Marketing Hacks for the Busiest Marketer
Lauren Dowdle | 10.10.2019
Head Back To School With These Brands: A 2018 Campaign Report
Lauren Dowdle | 09.10.2019
5 Graphic and Design Sites to Know About
Lauren Dowdle | 08.19.2019
Consumers Care About Your Company’s Values
Lauren Dowdle | 08.14.2019
Are Chatbots a Dying Breed?
Lauren Dowdle | 06.20.2019
5 Companies with Exceptional Customer Education
Lauren Dowdle | 04.08.2019
The State of SEO: Sinking Ship or Full Steam Ahead?
Lauren Dowdle | 03.29.2019
Brands Raising the Bar: 4 Examples of Outstanding Customer Experience
Lauren Dowdle | 03.16.2019
4 Valentine’s Campaigns Audiences Love
Lauren Dowdle | 02.13.2019
Hitting Play on Video Marketing
Lauren Dowdle | 12.22.2018
Breathe New Life into Your Content: Repurposing the Right Way
Lauren Dowdle | 12.13.2018
Sitting Pretty
Lauren Dowdle | 12.04.2018
The State of Affiliate Marketing: Should it be One of Your Business’ Goals?
Lauren Dowdle | 11.24.2018
Buy Now! Subscribe! Enter Here! How to Cross the CTA Minefield
Lauren Dowdle | 11.06.2018
Why Users Abandon You And 5 Tactics to Fix It
Lauren Dowdle | 09.22.2018
12 Exceptional Examples of Cart Abandonment Emails
Lauren Dowdle | 08.08.2018
How to Find and Solve Customer Pain Points
Lauren Dowdle | 07.21.2018
To Meet the Modern Consumers, Marketers Must Get with the Times
Lauren Dowdle | 07.11.2018
4th of July Marketing: Campaigns with a Bang!
Lauren Dowdle | 06.20.2018
The World Cup is Here: Score with These Marketing Tips
Lauren Dowdle | 06.12.2018
Survey Says… Here’s What Actually Works
Lauren Dowdle | 05.19.2018
Brand Loyalty Isn’t The Trump Card You Think It Is
Lauren Dowdle | 05.07.2018
Tap into Your Empathetic Side
Lauren Dowdle | 04.28.2018
Mastering Google Analytics: Don’t Be a Deer on the Freeway
Lauren Dowdle | 04.16.2018
What Does Your Customer Service Say About You?
Lauren Dowdle | 04.07.2018
Visual Linings Playbook
Lauren Dowdle | 03.24.2018
The Best Marketing Podcasts to Help Your Retention Efforts in 2018
Lauren Dowdle | 03.21.2018
How CPG Brands Deal with Online Retail Giants
Lauren Dowdle | 03.09.2018
Super Bowl Commercials: Wins, Losses and Marketing Takeaways
Lauren Dowdle | 02.09.2018
Your E-Book May Be A Snore Fest
Lauren Dowdle | 02.12.2018
It’s Gonna Take More Than an Apple a Day
Lauren Dowdle | 02.02.2018
May The Most Loyal Sex Win
Lauren Dowdle | 01.27.2018
Should You Dabble In Data?
Lauren Dowdle | 01.24.2018
How To Find Your Customer’s Email Tempo
Lauren Dowdle | 01.10.2018
Don’t Be The Weakest Link
Lauren Dowdle | 01.04.2018
How Con-ven-ient!
Lauren Dowdle | 12.22.2017
I Just Called to Say “I Love You”
Lauren Dowdle | 12.12.2017
Take a Page Out of These Finance Companies Checkbooks
Lauren Dowdle | 12.02.2017
Are Your Customers ‘Over’ This Retention Tactic?
Lauren Dowdle | 11.28.2017
3 Retail Giants That Rode The Trends
Lauren Dowdle | 10.31.2017
Masters of Retention: How the Top Global Companies Keep Their Customers Happy
Lauren Dowdle | 11.08.2017
The Skinny on Big Data
Lauren Dowdle | 10.19.2017
The One Acronym That Will Help Retain Your Customers
Lauren Dowdle | 10.13.2017
Be the Brand Who Lives for Birthdays
Lauren Dowdle | 10.03.2017
Culture Matters: How Different is Retention in Asia-Pacific vs. the West?
Lauren Dowdle | 09.15.2017
The Hospitality Industry Uses Technology to Make Customers Feel at Home
Lauren Dowdle | 09.05.2017
This isn’t Sci-Fi: AI is Changing Customer Marketing
Lauren Dowdle | 08.28.2017
3 Cutting-Edge Retention Strategies in the Travel Industry
Lauren Dowdle | 08.17.2017
The US vs. UK: Who Takes the 1st Prize in Customer Experience?
Lauren Dowdle | 08.09.2017
Pinterest: The Most Underrated Retention Tool
Lauren Dowdle | 08.04.2017
Powerhouses of Content Amplification: Analyzing Outbrain and Taboola
Lauren Dowdle | 08.01.2017
Freebies! 11 Tools to Use for Your Retention Marketing
Lauren Dowdle | 07.18.2017
Create Emails Customers Actually Want to Read
Lauren Dowdle | 06.16.2017
It’s Not Them; It’s You
Lauren Dowdle | 06.01.2017
What You Should (And Shouldn’t) Be Doing with Your Creative Retention Efforts
Lauren Dowdle | 05.18.2017
