Consumers Care About Your Company’s Values

Why cultural-social awareness has become so important for today’s consumers — and how your brand can use this trend to improve loyalty

Lauren Dowdle
August 14 2019

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.