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CRM Strategy

How Branding Affects Consumer Behavior

Make sure your branding is giving customers the right message that will lead to loyalty and conversions

Lauren Dowdle
May 19 2020

Lauren Dowdle

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.

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