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Brand Loyalty Isn’t The Trump Card You Think It Is

You are wrong if you think that having scores of customers on your loyalty program is insurance against failing. The solution lies elsewhere

Lauren Dowdle
May 07 2018

Lauren Dowdle

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.

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