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The World Cup is Here: Score with These Marketing Tips

Take a page out of sports bettors’ playbooks this World Cup to improve conversion rates and improve your retention efforts

Lauren Dowdle
June 12 2018

Lauren Dowdle

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.

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