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How Brands Should Prepare for China’s Singles Day

Singles Day encourages consumers to treat themselves, becoming the world’s biggest sales holiday

Lauren Dowdle
October 24 2019

Lauren Dowdle

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.

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