How CPG Brands Deal with Online Retail Giants

Consumer packaged goods (CPG) giants face a two-front war: their competitors and the growing power of online merchants and social media. We lay out the strategy of winning this war big time

Lauren Dowdle
March 09 2018

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.