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Data Analysis, Strategy

The 7 Biggest Testing Flaws in Marketing

Tests, on tests, on tests. Be sure to not mess up the best ways to learn about customer preferences

Lauren Dowdle
December 28 2019

Lauren Dowdle

Lauren Dowdle is an award-winning writer and magazine editor based in Nashville, Tenn. Her nearly decade-long writing career has covered everything from landscaping to marketing — plus being interviewed by Jay Leno and winning a backhoe-operating contest. When she’s not behind the keyboard, you’ll find her spoiling her four furry babies and exploring the city with her husband.

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