Marshall Lemon
Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.
More by Marshall Lemon
How T-Mobile Reinvented Itself as the Future of Telecom
Marshall Lemon | 05.21.2022
It Was WandaVision After All: How Disney+ Nailed Marketing for Superheroes
Marshall Lemon | 05.14.2022
3 Streaming Brands to Follow on Social Media
Marshall Lemon | 05.10.2022
What AT&T Teaches Us About Transparency
Marshall Lemon | 04.21.2022
3 Facts About Generation Z All Marketers Should Know
Marshall Lemon | 04.13.2022
The Do’s and Don’ts of Addressing Controversy (According to Netflix)
Marshall Lemon | 04.07.2022
How Pets Corner Stays Relevant By Committing to Values
Marshall Lemon | 03.28.2022
How PetSmart’s Transparency is a Winning Strategy
Marshall Lemon | 02.14.2022
4 Stellar Examples of Inclusive Campaigns
Marshall Lemon | 02.15.2022
How lululemon Nails Personalized Retail
Marshall Lemon | 02.03.2022
How Spotify Wrapped Shows the Power of Personalization
Marshall Lemon | 01.21.2022
Innovation or Exnovation: What Your Marketing Tech Stack Says About You
Marshall Lemon | 02.01.2022
Service Equals Sales: 3 CRM Features to Increase LTV
Marshall Lemon | 12.29.2021
6 Ways Marketers Can Prepare for 2022 Right Now
Marshall Lemon | 12.01.2021
Why Every Brand Needs a CRM Team
Marshall Lemon | 11.16.2021
The Do’s and Don’ts of Community Management Tools
Marshall Lemon | 01.08.2022
When It Comes to Customer Data, Focus on Quality over Quantity
Marshall Lemon | 11.09.2021
What’s the Difference Between Target Markets and Audiences?
Marshall Lemon | 10.04.2021
3 Tips for Marketing Sensitive Topics
Marshall Lemon | 09.18.2021
How to Avoid a Personalized “Marketing Fail”
Marshall Lemon | 09.11.2021
Respecting Boundaries: How Psychological Distance Helps Brand Marketers
Marshall Lemon | 08.02.2021
Finding Your Target Audience in 2021
Marshall Lemon | 07.20.2021
Geolocation and You: Why Location-Based Marketing Matters
Marshall Lemon | 07.10.2021
Digital Fatigue: What Marketers Need to Know
Marshall Lemon | 07.01.2021
The Do’s and Don’ts of User-Generated Content
Marshall Lemon | 06.21.2021
3 Highly Effective Ways to Build Trust With Customers
Marshall Lemon | 06.12.2021
What Does Your Brand Voice Sound Like?
Marshall Lemon | 06.08.2021
The 5 Consumer Cohorts That Matter Most in 2021
Marshall Lemon | 05.20.2021
How To Build a Data-Driven Marketing Culture
Marshall Lemon | 05.18.2021
4 Signs that Your SEO Campaign is Working
Marshall Lemon | 05.04.2021
So, Your Loyalty Program Just Flopped: A Troubleshooter’s Guide
Marshall Lemon | 05.06.2021
What’s Stopping Your Customer-Centric Marketing Strategy from Succeeding?
Marshall Lemon | 05.08.2021
The Customer is Always Right?
Marshall Lemon | 04.15.2021
3 Ways CRM Helps Marketers Who Are Working from Home
Marshall Lemon | 03.01.2021
The Do’s and Don’ts of Gathering Customer Feedback
Marshall Lemon | 03.13.2021
Reaching Customers Anywhere on The Marketing Funnel in 2021
Marshall Lemon | 02.09.2021
3 Digital Communication Tips for Supporting Genuine Interactions
Marshall Lemon | 02.06.2021
The Do’s and Don’ts of Ethical Marketing
Marshall Lemon | 01.16.2021
Quality Over Quantity: 5 Brands That Succeeded by Targeting Niche Audiences
Marshall Lemon | 01.11.2021
Personalization Gone Wrong: How to Avoid Sabotaging Your Campaign
Marshall Lemon | 12.12.2020
The Do’s and Don’ts of Meme-Based Marketing
Marshall Lemon | 12.07.2020
Reacting to Racism: How H&M Addresses Controversy with Transparency
Marshall Lemon | 10.27.2020
SAS Shoes: How to Reinvent Your Brand with Authenticity
Marshall Lemon | 09.29.2020
Ticketmaster and the Power of Relationship Marketing
Marshall Lemon | 08.31.2020
Seasonal Marketing: How to Prepare Your Campaign Checklist in 2020
Marshall Lemon | 08.18.2020
With Friends Like These: How Working with Competitors Improves Your Brand
Marshall Lemon | 10.10.2020
Customer Retention in Times of Coronavirus
Marshall Lemon | 07.30.2020
Content Marketing Vs. Thought Leadership: When Should Each Approach Be Used?
Marshall Lemon | 08.12.2020
Target’s Brand Marketing: How Radical Inclusion Drives Record Growth
Marshall Lemon | 07.22.2020
Summer Listening: 5 Best Podcasts for Marketers in 2020
Marshall Lemon | 07.21.2020
Which Department is Responsible for Increasing Retention and Reducing Churn?
Marshall Lemon | 07.16.2020
4 Quick Ways to Improve Your Customer Support
Marshall Lemon | 07.18.2020
Habitat Clothes & Marketing: How to Grow Without Losing Your Personal Touch
Marshall Lemon | 06.25.2020
Why Data-Driven Storytelling is the Future of Marketing
Marshall Lemon | 06.22.2020
Optimize Your Loyalty Program With The Right Consumer Data
Marshall Lemon | 07.14.2020
The Do’s and Don’ts of Redesigning Brand Websites
Marshall Lemon | 06.13.2020
Lowe’s Marketing Strategy — Prioritizing Customer Needs During COVID-19
Marshall Lemon | 05.27.2020
The Lost Year: What Marketing Looks Like Post-Coronavirus
Marshall Lemon | 05.09.2020
Referral Marketing Lets Your Biggest Fans Make New Customers For You
Marshall Lemon | 05.23.2020
The North Face Brand Marketing Strategy
Marshall Lemon | 11.18.2021
3 Ways Travel Brands Are Reacting to Coronavirus
Marshall Lemon | 04.20.2020
What Marketers Need to Launch A Successful Word of Mouth Campaign
Marshall Lemon | 06.08.2020
Your Customers Are Human; Your Messaging Should Be as Well
Marshall Lemon | 04.29.2020
How to Manage a PR Crisis in 2020
Marshall Lemon | 04.23.2020
McDonald’s Marketing Strategy: Staying Transparent While Under Fire
Marshall Lemon | 11.21.2021
Data Cleanse: The Importance of Scrubbing Your Database
Marshall Lemon | 04.21.2020
How to Ensure a Smooth Sales to Customer Success Handoff
Marshall Lemon | 06.02.2020
What Does Transparent Marketing Look Like In 2020?
Marshall Lemon | 04.16.2020
Best Practices for Cohorting Customers by Lifetime Value
Marshall Lemon | 06.01.2020
Shock Marketing: Running a Controversial Campaign the Right Way
Marshall Lemon | 06.15.2020
Don’t Overlook These LTV Fundamentals
Marshall Lemon | 04.02.2020
Churn Prediction: How Marketers Can Plan for Lost Customers In Advance
Marshall Lemon | 03.23.2020
Girl Scouts Marketing: How Local Cookie Sales Become Viral Sensations
Marshall Lemon | 02.25.2020
Personal Branding: The Marketing Benefits of Authentic Leaders
Marshall Lemon | 03.09.2020
Personal Branding: The Dangers Marketers Must Avoid
Marshall Lemon | 03.19.2020
When Is the Right Time to Embrace CRM?
Marshall Lemon | 03.10.2020
Aristotle the Marketer: What Historical Figures Teach Us About Marketing
Marshall Lemon | 03.05.2020
Genuine Values: How Ethical Marketing Campaigns Attract Loyal Customers
Marshall Lemon | 03.02.2020
The Blind Leading the Brand: Identifying Gaps in Modern MarTech
Marshall Lemon | 02.27.2020
5 Types of Loyal Customers and How to Keep Them Devoted
Marshall Lemon | 02.26.2020
Avoid “All-or-Nothing” Marketing by Striking a Balance
Marshall Lemon | 02.20.2020
4 Ways Marketers Can Prepare for the Next Social Media Evolution
Marshall Lemon | 02.17.2020
What Can Marketers Learn from Greta Thunberg?
Marshall Lemon | 02.08.2020
Digital Marketing in 2020 and Beyond
Marshall Lemon | 01.21.2020
What Do Customers Think of Your Customer-Centric Solution?
Marshall Lemon | 01.29.2020
The Quick and Easy Experiential Marketing Guide for 2020
Marshall Lemon | 01.13.2020
How Traditional Real-Time Marketing Works in 2019
Marshall Lemon | 12.30.2019
Read the Room! How to Avoid Tone-Deaf Marketing Campaigns
Marshall Lemon | 01.06.2020
Will Work For Data: How Brands Can Earn Consumer Trust
Marshall Lemon | 12.18.2019
The Marketing Benefits of Small Data
Marshall Lemon | 12.10.2019
The Do’s and Don’ts of Relationship Marketing
Marshall Lemon | 12.03.2019
Search Engine Optimization -A Marketer’s Guide to Being Found
Marshall Lemon | 11.28.2019
What Netflix Can Teach Us About Effective Customer Data Platform Use
Marshall Lemon | 11.28.2019
What Does Marketing Look Like Post-Automation?
Marshall Lemon | 11.13.2019
Big Data in Retail: How Customer Data Platforms Enhance The User Experience
Marshall Lemon | 11.04.2019
How Voice Marketing Works In 2019
Marshall Lemon | 10.30.2019
5 Short-Term Techniques For Cultivating Long-Term LTV
Marshall Lemon | 10.28.2019
What Does Customer-Centric AI Look Like?
Marshall Lemon | 10.23.2019
Lapsed Customers Aren’t Lost – Reaching Out To Previous Clients
Marshall Lemon | 10.17.2019
Avoid These Barriers to Customer-Centric Growth
Marshall Lemon | 10.07.2019
Navigate the Fluff: A Best Practices Guide for CDPs and Customer Retention
Marshall Lemon | 10.01.2019
How Email Service Providers Work in 2019
Marshall Lemon | 09.24.2019
Take Notes: This Is What Retail Marketers Can Teach Us About Subscription Churn
Marshall Lemon | 09.26.2019
9 Ways Subscription Marketers Can Reduce Churn
Marshall Lemon | 09.16.2019
Direct Mail, Web Comedy, and Other Unusual Marketing Trends
Marshall Lemon | 09.12.2019
How To Use Marketing Automation in 2019
Marshall Lemon | 08.29.2019
Why Customer Lifetime Value Is Suddenly More Important Than ROI
Marshall Lemon | 09.03.2019
What Does The Next Digital Transformation Look Like For Airlines?
Marshall Lemon | 08.20.2019
How World Chess Champion, Garry Kasparov Learned To Love AI
Marshall Lemon | 08.08.2019
The Drawbacks of Personalized Marketing
Marshall Lemon | 07.30.2019
How Big Data Helps Nonprofits Thrive
Marshall Lemon | 07.23.2019
Should Predictive Analytics Be Subject to Government Regulation?
Marshall Lemon | 07.16.2019
A Guide to Personalized Marketing In 2019
Marshall Lemon | 06.25.2019
The 3 Best Market Strategies For The Hospitality Industry
Marshall Lemon | 06.15.2019
How Social Media Marketing Works in 2019
Marshall Lemon | 05.28.2019
How Web Analytics Work in 2019
Marshall Lemon | 04.23.2019
What Marketers Can Learn From Tulsa’s Citizen-Centered Analytics
Marshall Lemon | 04.24.2019
How Automation Opportunities Are Shaping the Hospitality Industry
Marshall Lemon | 04.18.2019
5 Weird Problems AI Could Soon Solve
Marshall Lemon | 04.04.2019
How SMS Marketing Works In 2019
Marshall Lemon | 03.26.2019
Which Travel and Hospitality Services Shouldn’t Go Digital?
Marshall Lemon | 03.12.2019
5 Ways Airlines Improve Travel Experiences with Analytics
Marshall Lemon | 03.02.2019
How Airbnb Changed the Hospitality Industry
Marshall Lemon | 02.20.2019
5 Ways Today’s Telecom Giants Use Marketing Automation to Drive LTV
Marshall Lemon | 02.13.2019
Planes, Trains, and Mobiles
Marshall Lemon | 02.02.2019
Don’t Brush Off Using Both Automatic and Direct Communications
Marshall Lemon | 01.10.2019
