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CRM Strategy

Your Customers Are Human; Your Messaging Should Be as Well

The modern customer is far more familiar with modern marketing techniques than you might expect. The best approach is to treat them as human beings

Marshall Lemon
April 29 2020

Marshall Lemon

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.

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