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Customer Modeling

Why Customer Lifetime Value Is Suddenly More Important Than ROI

KPIs continue to evolve as marketers become more data-driven.

Marshall Lemon
September 03 2019

Marshall Lemon

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.

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