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Customer Modeling

Why Customer Lifetime Value Is Suddenly More Important Than ROI

KPIs continue to evolve as marketers become more data-driven.

Marshall Lemon
September 03 2019

5 Soft Skills Every Marketer Should Have

Sarah LeBoeuf | 07.09.2021

3 Creative Ways to Reduce Churn

Sarah LeBoeuf | 14.08.2021

The Do’s & Don’ts of Apologizing

Sarah LeBoeuf | 05.08.2021

Members Only: The Amazon Prime Model

Ariella Brown | 31.05.2021
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