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CRM Strategy

Optimize Your Loyalty Program With The Right Consumer Data

Loyalty programs are at peak effectiveness when brands have enough data to properly value each reward

Marshall Lemon
July 14 2020

Marshall Lemon

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.

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