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McDonald’s Marketing Strategy: Staying Transparent While Under Fire

The latest McDonald’s marketing strategy is to counter negative brand perceptions with transparency — and it seems to be paying off

Marshall Lemon
March 30 2020

Marshall Lemon

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.

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