Girl Scouts Marketing: How Local Cookie Sales Become Viral Sensations

With the humble cookie sale, Girl Scouts prove themselves to be ingenious marketers who use authenticity, education, and humor to reach and retain customers

Marshall Lemon
February 25 2020

Brand Identity, Brand Marketing Spotlight, Branding

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.