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MarTech

Why Data-Driven Storytelling is the Future of Marketing

Facts alone are not enough to create an effective campaign — you also need to appeal to your audience’s emotions

Marshall Lemon
June 22 2020

Marshall Lemon

Marshall Lemon is a writer, editor, librarian, and game designer. As the Content Marketing Manager at Fluid PR Group, he helps businesses craft engaging stories within the context of well-researched industry data. He lives in London, Ontario with his wife and two adorable puppers.

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